Digital Marketing

The What and Why of Digital Marketing

WHAT IS DIGITAL MARKETING
Digital marketing consists of all marketing endeavors that is carried out electronically using the internet. Organization take advantage of digital channels such as search engines, email, social media, and websites to connect with existing and intending customers.
IMPORTANCE OF DIGITAL MARKETING
The importance of Digital marketing in our present realities cannot be exhausted but we will try to attempts few points here. Digital Marketing helps reach a wider and larger audience than the traditional methods, it targets yet to be customers are most likely to buy your product or service showcase on digital platform. It’s often cost-effective than traditional advertising, it enables you to measure success on a daily basis and pivot as you see fit.
Outlined here are three benefits of digital marketing.
1. Digital marketing enables you to compete with bigger players in your industry and even exceed their limits.
for a small business, it may be difficult for you to compete with major brands in your industry, because have millions of dollars to invest in television/radio/newspaper commercials or nationwide campaigns. However, strategic digital marketing has provided ample opportunities for small businesses to compete favorably in terms of reaching a large audience.
Example, you might identify certain long-tail keywords that relate to your product or service, and create high-quality content to help you rank on search engines for those keywords. Search engines don’t care which brand is biggest — instead, search engines will prioritize content that resonates best with the target audience.
Furthermore, social media helps you to reach new audiences through what is referred to as influencer marketing and what they do is to occasionally showcase products or services they like — if you work for a small-to-medium sized company, this could be a good avenue to consider.
2. Digital Marketing is cost-effective compare to traditional marketing methods.
Campaigns on a daily basis can be traced through Digital marketing which reduce the amount of money spent on a certain advertisement channel. This is not true about traditional forms of advertising. No matter the use of billboards, it still costs the same, whether or not it converts for you.
But with digital marketing, you can complete, control and choose where to spend your money. Rather than paying for campaigns, you can choose to spend money on design software to create high-converting Instagram content. A digital marketing strategy allows you to continuously follow and ensures you’re never wasting money on channels that don’t perform well.

3. Prospective Audience can be targeted to purchase your product or service.
Traditional means of advertisement such as TV,magazine, or billboard, have limited control over who sees the ad. And that can measure certain demographics — including the magazine’s typical readership, or the demographic of a certain neighborhood — but it’s still did not cover all customers you may wish to reach.
Digital marketing, on the other hand, affords you the right to identify and target a highly-specific audience, and send that audience personalized, high-converting marketing messages.
For instance, you might take advantage of social media’s targeting features to show social media ads to a certain audience based on variables such as age, gender, location, interests, networks, or behaviors. Alternatively, you might use PPC or SEO strategies to serve ads to users who’ve shown interest in your product or service, or who’ve searched specific keywords that relate to your industry.
At the end, digital marketing enables you to conduct the research necessary to identify your buyer persona, and lets you refine your marketing strategy over time to ensure you’re reaching prospects most likely to buy. Best of all, digital marketing helps you market to sub-groups within your larger target audience. If you sell multiple products or services to different buyer personas, this is especially helpful.

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