Marketing always has to adapt to new technology and although we can hardly call social media new, a lot of businesses still haven’t caught up or got take advantage of the benefits which come with it.
What is social media marketing?
Social media marketing is any marketing that takes place on social media platforms. This includes a huge range of activities that simply have social media in common. So whether it’s promoting a blog post which involves something like Facebook, Twitter, Instagram it’s called social media marketing.
It is important to recognize that each social medium platform is unique and it requires you adapting to new medium types.
Marketing on social media is important for any organizations now, whether it’s free or with paid ads, social media platforms give you access to huge audiences that you can build and grow yourself.
An organization must devote someone to post on social platforms, even with a low time investment, it works wonders if done properly.
There is no well define way to operate social media marketing as the best strategy is to take planning and tie into a company’s overall strategy. Different approaches work for different businesses.
What is important is that there is potential in social media marketing for most organizations, but it’s rarely a simple matter of sending out a few tweets or post on Facebook/Instagram and waiting for the cash to roll in.
Benefits of social media marketing!
As earlier posited, there are a lot of different strategies, and the outcomes will depend on the ones you choose. But here’s a very basic outline of the main benefits of social media marketing:
• Promote your own content to reach new people without big advertising costs
• Show off your company culture to help aid recruitment
• Create extra avenues to sell and promote your products/services
• Offer quick customer service to customers wherever they may be
• Build loyalty and brand recognition with your customers/clients
while the above mention points help your organization to become profitable, they’re not all one-step journeys to sales. It’s about seeing social media as a platform where many aspects of your business can sit.