social media presence is how a company portray themselves online through their social networking accounts and activity. Building a social media presence starts with developing your goal, that is to say it must be deliberately planned and invested in.
A social media channel has no presence if there is no audience who values it. A company can use social media to listen, monitor, and analyze your audience behavior, it serves as a means for consumer feedback, improve new or existing relationships, and expand your brand’s social presence.”
Though visibility comes with having a strong presence, but not yardstick to measure success
Importance of Social Media Presence
Having a social media presence goes beyond having a profile with content. It means creating content tailored to the interests and needs of your target audience. Enumerated here are some of the importance of social media presence to a company.
• It builds trust, which is very key to have as a company, because it takes you one step closer to earning your audience’s business.
• A strong social media presence also allows you to better understand your audience.
Connecting with your community on this level helps you get to the core of their needs so you can better serve them with your product or service.
How To Increase Social Media Presence
1. Engage your audience.
Social media is arguably the closest contact you have with consumers on a regular basis. Within few minutes or hours after posting your contents, you can measure your audience’s response and learn something new with every post. Make sure you engaged them also by creating an platform for your followers to connect with your brand in a more personalized way simply by ensuring they comments on a topical issues in the comment session. Solve quizzes pose a question, create polls, answering Q&As.
2. Optimize your profiles for SEO.
New and emerging brands/products and services are gaining popularity in our world today on the account of social media which has made the world a global village.
So SEO has been made easy on website optimization. It ,is also important to optimize your social profiles to make it easier for your target audience to connect with you.
Hence to optimize your posts, it must be with hashtags. Furthermore, you’ll also want to optimize your bio page in a few ways:
• Use the same profile image and handle on all social media platforms.
• Include a few keywords (identified through social media tools) in your company description bio.
• Have working links that lead your followers to other channels, like your website or YouTube channel.
3. Maintain your brand position and aesthetic.
Consistency isn’t only about your posting scheduled, it also comprises of your brand in general.
Your brand identity should be the same across all marketing channels. This is important because as it will avoid confusing your customers by creating an understanding of your brand if there is a contrasting messaging and identity. This is only possible if your audience are familiar with your brand as you maintain consistency on all front.So, once you design your brand strategy, make sure it aligns with your social media strategy.
4. Manage your community.
Community management is a major driver in building your social media presence. It is fundamental to a brand’s growth, its image, and social acceptability.
Having a social media account without community management is like having a car without a driver hence that will end in a crash.
You must be proactive by extending hands to other brands, followers, customers and clients in similar industries, this will help to build that community around your brand and not a standalone product.
This aspect of social media management requires brands to be proactive and seek out conversations that will draw audiences in.
According to an authority, “Community management is the center of the customer journey, like the flywheel model, crafting the relationship between the brand and customer” Not building community deliberately and actively doing so, may not get the brand very far to the expected end.
5. Treat each Social Media Platform Unique as it is.
What works on facebook platform won’t or may not work, on Instagram or Twitter as the case may be, so also all other platform.
While it contextual social media contents may be duplicated across board, it is also important to note the difference between repurposing and duplicating.
The former refreshes the content to extend its value while the latter keeps it the same, simply transferring it to another platform.With this in mind, be sure to customize your approach to the platform you’re posting on.