video tips for marketing

3 Videos and Tips that will be important to Your Social Media Marketing

1. Live videos
For those who have a good number of following various social platforms as YouTube Live, Facebook Live and other streaming services which made it easy to connect with your audience. These platforms afford you to talk with your followers and potential users.
Live videos are very effective for announcements, behind-the-scenes activities, and product information videos. Constant video clips updates can continuously engage your audience, as much as longer live video sessions can be a way to go deeper with your followers through Question &Answer sessions and as well as direct chats.
Tips for video
• Invest in the right technology. Lightings and sound are important.
• Do a check on your devices to make sure all your technologies are working.
• Use scheduling tools, such as Facebook’s Premiere, to make your video more visible for better participation.
• Promote your livestreams well ahead of time on your social media accounts.
• Be consistent in your program say weekly for your audience.

2. Behind the scenes videos
Behind the scene videos tends to be more personal as it showcase day-to-day operations,offices, processes, and more. Behind the scene also capture employees’ interviews, talk with vendors, or with your best customers. These things are designed to give prospective customers/followers a better idea of who you are and how your company works.
This kind of video is designed to build trust and brand identity. Brands becomes exceptional with this kind of video as it dig gives the users opportunity to dig down into that compared to other on-screen brand displays. A memorable behind-the-scenes video can grow a relationship between company and customer – and if the video is entertaining or sufficiently informative, it will be shared.
Tips for Behind-the-scenes video
• Infuse these videos with personality.
• Incorporate customers, vendors, or employees into the videos.
• Think about the little things that employees do routinely that your customers might find interesting.
• The video should tell the story of your products, your brand, and your people.

3. Tutorial videos
Tutorial videos are the most appealing and the most frequently shared on social media. This kind of video is designed to relate your products and services or can be broader topics that relate to your audience and the industry at large.
Such Tutorial videos must be clear, entertaining and educational. It need to be long to show every step and short enough to be engaging as long as the interest of the audience and sustained. Emphasized the most important information in the first minute, while the total video shouldn’t be longer than a few minutes.

Tutorial video tips
• Do a survey or research about what tutorials your followers would be most interested to watch.
• Be active in comments and respond to messages throughout the video’s live presentations.
• Make sure you engage tools or techniques your followers have or understand.
• Be very clear in your videos and to the point so that your followers can easily follow.
• Have a clear call to action at the end.

strategy for digital marketing


1.You have to define your goals.
As a first timer in digital marketing, it is important you start by first identify and define your goals, that is the ‘why’. This is critical so as to craft your strategy or approach as it relates to those goals. if your goal is to increase brand awareness, you will have pay more attention to reaching new audiences via social media.
Again if the idea is to increase sale on a product or services you might want to pay close attention on SEO and optimizing content to get potential customers on your website. When the goal is defined, digital marketing strategy becomes easier to craft out so as drive home those values.

2. Have budget for each digital channel.
As with anything, the budget you determine really depends on what elements of digital marketing you’re looking to add to your strategy.
If you’re focusing on inbound techniques like SEO, social media, and content creation for an already existing website, in this case you don’t need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, but the only investment you’ll need is your time if you don’t have plan to outsource it.
You commence your digital marketing by hosting a website and creating content using various Content Management System. If you are on a tight budget, you can get started using WordPress hosted on WP Engine, using a simple them from StudioPress, and building your site without code using the Elementor Website Builder for WordPress.

While in order to use paid online advertising and purchasing email lists, it will definitely cost some expense but not much. The costs are determined by what kind of visibility you want to receive as a result of the advertising.
For instance, to implement PPC using Google AdWords, you’ll bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your business or services. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it’s a good idea to focus building your organic reach, too.

3. Identify your target audience.
One of the biggest benefits of digital marketing is the opportunity to target specific audiences – however, you can’t take advantage of that benefit if you haven’t first identified your target audience.
That which circle of influence do you want to reach out based on your field of operations, your target audience might vary depending on the channel or goal(s) you have for a specific product or campaign.
For instance, perhaps you’ve noticed most of your Instagram audience is younger and prefers funny memes and quick videos — but your LinkedIn audience tends to be older professionals who are looking for more tactical advice. You’ll want to vary your content to appeal to these different target audiences.
4. Strike balance between paid and free digital strategies.
A digital marketing strategy most likely needs both paid and free aspects to truly be effective for campaigns or increase sales depending on the goal(s).
For instance, if you spend time building comprehensive buyer personas to identify the needs of your audience, and you focus on creating quality online content to attract and convert them, then you’re likely to see strong results within the first six months despite minimal ad spend.
However, if paid advertising is part of your digital strategy, then the results might come even quicker. While pad advert can be quick, fast and instantaneous free ads takes time to build as most audience are engaged by medial influencers who will not render such services for free.
Ultimately, it’s recommended to focus on building your organic (or ‘free’) reach using content, SEO, and social media for more long-term, sustainable success.
5. Make your digital assets mobile responsive.
A key component of digital marketing is mobile marketing. It is a known fact that smartphone usage as a whole accounts for 69% of time spent consuming digital media in the U.S., while desktop-based digital media consumption makes up less than half — and the U.S. still isn’t mobile’s biggest fan compared to other countries.
This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing umbrella, too.
Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it’s important to always have a mobile user in mind when creating them, as image dimensions are smaller on mobile devices and text can be cut-off.
There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it’s hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you’ll be creating digital experiences that work for your audience, and consequently achieve the results you’re hoping for.

Apple Watch5


Apple Watch Series 5, debuting an Always-On Retina display that never sleeps,
so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation,
users better navigate their day, while international emergency calling1 allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby. Apple Watch Series 5 is available in a wider range of materials, including aluminium, stainless steel, ceramic and an all-new titanium.
Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.



For you to build a Learning Management System (LMS) that learners will love and visit repeatedly. You need to make your LMS a full-fledged learning portal that delivers a memorable learning experience and customize it according to your school or organization’s branding. Organizing courses in a simple, easy to access format, making it visually appealing, including gamified features – This among other things will help build an LMS that learners will love to use. Let’s explore 7 tips to help with this.

1. Course Builder
The most important feature of an LMS is the ability to create courses that will be used to train staffs or employees in your school or organisation as the case may be. It should be able to create various kinds of courses from topics to quizzes for testing students and learners.
2. Content Management
Just like how content is essential for a website or application, it is of equally high importance when it comes to the development of a learning management system. When you build your own LMS, the content management feature should allow you to create content that will be used for training or lectures of employees and staffs.
3. Skills Assessment, Testing
In addition to the course builder, an LMS should have a tool to manage and assess skills that learners acquire during training/lectures. Skills assessment is vital to see whether training is adequate. Assessing skills can come in the form of quizzes and assignments.
4. Achievements, Statistics, Surveys
A well-developed LMS should give you the ability to track the progress of learners. This includes the number of quizzes taken, how long it took to complete a quiz, and the number of assignments completed. You can even add incentives based around an employee’s achievements to encourage continued use of the LMS.
5. Social structure
When you build a custom learning management system, you intend on making the learning process for trainees easier. One way of doing this is by giving employees or students the chance to have a community experience. You can add a live chat or forum section where employees can get quick answers to the questions they might have. These will make it easier for learners to connect and share information with other people within your company.
6. Mobile support
When you create a learning management system, make sure it is accessible on all kinds of devices. The goal is to provide access to an LMS throughout the day. Since most people use their mobile devices more often than computers, having an LMS that works on mobile devices is a must. Mobile version also gives them the flexibility to take courses when it is most comfortable for them.
7. Notifications
Like most software applications, an LMS should provide real-time updates on its programs, particular lessons or even exams. students or Employees would receive notifications like: Hey, [employee name]! The new block “How to close deals more effectively” goes live tomorrow this time. Don’t miss it!
System can send notifications in the form of:
Simple text
Action buttons.

Final thought, Make your learning management system an effective learning hub for all your online training/lectures activities with i4cus Nigeria Limited as making it easier is our watch word.



Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost traffic, brand awareness, credibility, conversions, and revenue.

So, how do you ensure your blog post catches the eyes of your target audience, buyer personas, and customers?

How to Write a Blog Post
Here are the steps you’ll want to follow while writing a blog post.
. Create your blog domain.
1. A place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.
Create a cms website
A CMS helps you create a website domain where you’ll actually publish your blog. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website).
Register a domain or subdomain with a website host.
Blog’s domain will look like this: The name between the two periods is up to you, as long as this domain name has not been taken or yet exist on the internet.
Want to create a subdomain for your blog? If you already own a cooking business at, you might create a blog that looks like this: In other words, your blog’s subdomain will live in its own section of
Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like this: However, to create a subdomain that belongs to a company website, register the subdomain with a website host.

2. Know and understand your target audience.
Before you start writing your blog post, make sure you have a clear understanding of your target audience that is who you want to reach out to, this must be well thought and define before commencing any blogpost.
Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.
For instance, if your readers are millennials looking to start a business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down.
You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants (and needs).
Don’t have buyer personas in place for your business? Here are a few resources to help you get started.
3. Customize your blog’s theme to suit your brand
Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand.
For example, if you’re writing about sustainability and the environment, green might be a color to keep in mind while designing.
If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. There are two ways to achieve this:
• Logo: This can be your business’s name and/ or logo — it will remind blog readers of who’s publishing the content. (How heavily you want to brand your blog, however, is up to you.)
• “About” Page: You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.
4. Research on your blog topic before you topic.
Before you write anything, pick a topic for your blog post. The topic can be pretty general to start. For example, if you’re a company that sells a CRM for small-to-enterprise businesses, your post might be about the importance of using a single software to keep Marketing, Sales, and Service aligned.
Pro tip: You may not want to jump into a “how-to” article for your first blog post.
For instance, if you’re a plumber writing your first post, perhaps you’d write about modern faucet setups, or tell a particular success story you had rescuing a faucet before it flooded a customer’s house. Here are four other types of blog posts you could start with:
 List (“Listicle”): 5 ways to fix a leaky faucet
 Curated Collection: 10 faucet and sink brands to consider today
 SlideShare Presentation: 5 types of faucets to replace your old one (with pictures)
 News Piece: New study shows X% of people don’t replace their faucet frequently enough
If you’re having trouble coming up with topic ideas, check out this blog post by

In conclusion, blogging can help you build brand awareness, become a thought-leader and expert in your field of endeavor, attract qualified leads and readers which boost conversations. With the right team like i4cus Nigeria Limited, and you follow the steps and tips we covered above to begin publishing and enhancing your blog today.

e-commerce tip


if you want people to find your products when they search, you need to use responsive design.A mobile-friendly site is critical for ranking in search results too. Since Google moved to a mobile-first indexing system, you need to have a mobile-friendly design to rank in search results. So. To follow this ecommerce design best practice, you need to integrate responsive design. Responsive design enables your site to adapt to whatever device a user uses. Your website will adjust to the device’s screen, so your audience gets the best experience.
A deliberate SEO site design will make your audience find your products and will. The importance of SEO in building your site cannot be overemphasized in order to ranktop most in the search result on any search engine.

Here is how to achieve the above
a. Use keywords in service or product listing
To help your products appear in front of the right leads, you need to integrate relevant keywords into your product pages. You can find the right keywords by conducting keyword research. Use a keyword research tool, like KeywordsFX, to help you find relevant terms.
To check your site’s load time, use Google PageSpeed Insights. This tool will help you see your site’s current load time, as well as suggestions for improving your page speed. Some common tactics for boosting site load time include:
To achieve the above here is what to consider
1. Reducing redirects
2. Minifying CSS, JavaScript, and HTML
3. Enabling browser caching
4. files Compressing heavy image

If you want to know how to build a successful ecommerce store, start by utilizing white space on your site. White space helps you keep your site clean and organized
When you use white space, you help your audience stay focused on what matters most. A cluttered site distracts your audience and makes it difficult for your audience to concentrate on important information.

In this example from GameStop, you can see a lot of space, allowing users to focus on the crucial information on the page, like the products highlighted.
When you have a clean website like GameStop’s, users are more likely to stay on the page and engage. If your site has content on every inch, your audience will likely get overwhelmed and leave.
So, for ecommerce design success, focus on integrating white space to keep your site presentable and engaging.

strategies to improve your app download

5 Strategies to Improve Your App Download

A good title means the difference between people knowing your product and service by name and easily identified.
For your application to stick in people’s mind, the name will have to be unique and appropriate. You are to look out and check for a good and unique name for yourself, however here are some suggestions for coming up with your app name.
• Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs.
• Don’t use names that are already in use – do a lot of research before you settle on a name and ensure you patent it to avoid litigation.
• Keep your app name short and sweet, easy to spell, and memorable.
And while app stores give you a 225character limit, it is advisable you use around 25 of them, because in a search result only 25 shows up, so be sure those characters are used wisely.
Your description is where you need to be most strategic about ASO. It works similarly to the meta description tag for a website but isn’t searchable on the app store.
While building your app, consider and decide which social networks in the design hence speak from that angle to match with the mobile app personality.

When posting, use that position consistently. Don’t bore your users with bland business language. But if your app is geared towards young professionals, that business speak might suit your audience well.
Here are major social media platforms where apps tend to get the most attention:
• Facebook
• Twitter
• Youtube
• Pinterest
• LinkedIn
• FourSquare
Please note that each social media platform has its own terms of service regarding contests, giveaways, and advertising. Be sure you’re never in violation of them while you draw attention to and build loyalty for your app.
Marketing is well structured and timely hence it required proper budgeting but to get a sudden spike in downloads for your app in a very short time, concentrate all your marketing spending into a small time frame.
It takes some courage and dedication to roll out a full marketing campaign all at once, but if done successfully, you can see some awesome returns.
Depending on your total budget, you should spend the money within a few days or a week at most. Spread your advertising across the channels that are most popular with your target audience, which could include:
• Social media
• Email Marketing
• SMS marketing
• Content Marketing
• App directory sites
• Relevant blogs/magazines
A lot of your downloads will come from organic searches, but many downloads will come from your web-version landing page. That’s why you should also create a webpage dedicated to your app with a clear call-to-action directing users to download your app.
Remember when we talked earlier about the difference between SEO and ASO?
We’ve covered a lot about ASO so far, so here’s how to make sure your app is optimized for search engines.
Say you have a finance app called “Modern Finance.” When choosing your keywords, you’ll want to include the word “finance” as many times as possible in any relevant copy or descriptions found by search engines.
What other terms do you think users are searching for when looking for the need that your app fulfills? Take the time to perform keyword research to see which words tend to get the most traffic.
You can also use the normal Adwords Keyword Tool to search for lateral keywords to use as well. Lateral keywords are the ones suggested by Google after you’ve located your app.
But remember – you shouldn’t just choose any keyword because it has high search volume. Any keyword you use should be accurate and relevant to your app and audience. If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer as a consequence.
It’s not all about the number of downloads you get. It’s also important to know how, when, where, and by whom your app is used.
Analytics are very important to determining what your users want the most out of your app, and how you can deliver that. They’re also the key to generating continuous downloads.
Analytics should inform you of your users’ behaviors from download until deletion (if they ever do delete your app!). They should also facilitate A/B testing to determine what works best based on certain trigger points you set up inside the app. most used analytics on the planet is undoubtedly Google’s Universal Analytics.
Conclusively always remember to keep your target audience’s preferences in mind when trying out these strategies. What works best for general consumers might not work as well for your audience – so use these tips while keeping their best interests at heart.
If you do all of this successfully, you can feel pretty confident knowing you’ll be able to drive some serious app sales.

Social Media Useage

Social media usage statistics

For context, as of Dec 2019, total worldwide population is 7.8 billion
The internet has 4.54 billion users
There are 3.725 billion active social media users
On average, people have 7.6 social media accounts
The average daily time spent on social is 142 minutes a day
91% of retail brands use 2 or more social media channels
81% of all small and medium businesses use some kind of social platform
Social media users grew by 328 million between October 2018 and October 2019.
That works out at 10 new social media users per second.
Facebook Messenger and Whatsapp handle 60 billion messages a day

User numbers
4Chan: 27.7 million

Airbnb: 150 million users

Facebook: 2.449 billion users

Flickr: 60 million users

Google+: 111 million users (RIP)

Instagram: 1bn users

LinkedIn: 660 million users

MySpace: 15 million users

Periscope: 10 million users

Pinterest: 265 million users

Reddit: 430 million monthly users

Snapchat: 210 million daily users

TikTok: 500 million users

Twitter: 145 million daily users

Wechat: 1 billion users

Weibo: 600 million users

WhatsApp: 1.6 billion users

YouTube: 1.9 billion users




A portal is an extension of a school’s brand; hence a well-designed school portal indicates positively on the school’s image. Here are some essentials considerations for the perfect school portal design:

The advents of information Technology which has made the world a global village with people to institutions interconnectedness, people have come to expect access to accurate and reliable information in a timely manner. A school portal solution is one way of making sure that parents, teachers, administrators, students and stakeholders have access to personalized information 24/7 and that they can connect from any location and device.

Essential Features of a School Portal:

A good school portal website should have a minimum of all of these basic features:


Login credentials with access controls
The portal should have a unique log-in access for each user with customizable user profiles based on user roles or status. Administrators should be able to grant employees access to only the features that are applicable to their role.
Personalized information
Every school portal website should display personalized user information and reports for each individual user of the system.
Supports Integrations
Since the portal is like a central platform where everyone comes together, it should be able to work seamlessly with the school’s main website.
Easy to Use. A school portal website or app should be user friendly and simple enough to navigates. The purpose of the portal is to make information access easier for the users – so give them a reason to use your platform.
Mobile Responsive: Every school portal should have a mobile interface as technology has moved from desktop computers to smart phones. Hence every perfect school portal you adopt should be accessible and work the same on each of your customer’s most relied upon devices: smartphones, laptops, tablets and desktop computers.
Emphasize relevant information: One mistake many people make when designing a portal is bombarding the users with all sorts of information. Instead, include only the most relevant information for the specific user’s role on their dashboards or front pages and then provide links to more detailed or general information elsewhere so the user can choose what to see.
Link School Management Software: If you want to make your portal even more effective and attractive, you can integrate it with a robust school management system to combine records management features of a school management software, with the connectivity and collaboration features that a portal has to offer.