marketing plan

4 Important Steps In Creating Marketing Plan

An annual or periodic marketing plan helps an organization to set marketing on the right course to make your firm business goals a reality. It can be viewed as a high-level plan that guides the direction of your team’s goals, campaigns and growth.
Without this, the organizations goals will be nearly impossible with multiplier effects on the budget to secure projects, hiring, and outsourcing you’ll encounter as the year progresses, if the you don’t have a plan.
Be reminded also that there are variations to the marketing plan you need, depending on your field or industry you operate and the goals of your marketing team. Below are 4 strategic steps on how to create marketing plan for your organization.

1. Do your SWOT analysis.

Prior to starting your marketing plan, you have to know and analyses your current situation by asking and answering very important question.
Question like, what are your strengths, weaknesses, opportunities, and threats? Which are the acronyms of SWOT. This is what is refer to as SWOT analysis and it is considered to be first step in creating a marketing plan.
the way to achieve all of this is to use a smart marketing approach that builds a marketing strategy and execution plan suitable to your business goals and starts with a SWOT of your current marketing program. Write down area of strengths, weaknesses, opportunities, and threats in terms of your competitive position, target audiences, target markets, current positioning/messaging, the style of your organization, channel partners, etc.
Take a look of how other products are better than yours. Check your competitor’s weakness and begin to fill in the gap which will place you at a competitive advantage of your industry that you operates. Think about what makes you unique and different.

2. Who are your target audience.

When an organization define and understand who they want to reach out to, the platform in which such audience use most and their demographics, you have a better understanding of the market and your company’s situation.
If you don’t have a buyer persona, you should create one. In order to do this, the organization may have to conduct market research. In a situation an organization already has buyer personas, this step might just mean you have to refine your current personas.
The content of buyer persona should include demographic information such as age, gender, and income. However, it will also include psychographic information such as pain points and goals. What drives your audience? What problems do they have that your product or service can fix?
Once this information are gotten, it’ll help the organization to define what your goals are.

3. Make your goals SMART.

By SMART here we mean Specific, Measurable, Attainable, Relevant, and of course time-bound. This implies that all your goals should be specific and include a time frame for which you want to complete it.
For example, your goal could be to increase your Instagram followers by a particular 10% in three months. Depending on organization overall marketing goals, ensure it is relevant and attainable. Also, this goal is specific, measurable, and time-bound.
Before an organization employ any strategy, the goals should be define. Then, you can begin to analyze which tactics will help you achieve that goal.

4. Set your Budget.

No one embarks on any meaning project without first counting the cost among some other things.
Setting realistic goal is good but it has to be budgeted for in order to achieve it. Before you implement any strategy/goals or idea as an organization, it is pertinent to also set a marketing budget for the set goal(s) over the period of time. For example, if the strategy employed by the organization is to include social media advertising, an amount for social media campaign, timing, buying space and the platform that will best the product or services must be considered otherwise, the organization may not achieve that set goal. Also with i4cus Nigeria Limited, you just got on the right team of IT professionals that makes your world easier.

Facebook audience

Five Important Tips to Engage Your Audience on Facebook

1. Post Regularly
Your posting schedule is undoubtedly linked to your followers. Why? The more you post, the more visible you are to your target audience and the more likely you are to reach new users.
Here are two tools to streamline your publishing process:
• A content calendar – This is used to plan out what content you will post to your social media platforms and when they will be published. It’s especially helpful to have a content calendar to align your social media content with upcoming events, such as product or service launches.
• A social media publishing tool – Manually publishing to your Facebook Page can be time-consuming and take you away from more important tasks. With a publishing tool, you can schedule your posts to go live at a specific time and date, and have the peace of mind that your page will always be active.
2. Customize your posts.
One of the reasons why your follower count may have plateaued is because your content isn’t connecting with consumers.
Start experimenting with various types of posts to see what garners more shares, comments, and other forms of engagement. You may find that videos perform much better than images, or that covering certain topics get more shares than others.
As you notice trends in what’s working and what’s not, tweak your strategy, observe, and keep experimenting.

3. Always promotes your Facebook Page everywhere.
If your goal is to gain more followers on your business page, you should direct traffic to your page whenever possible. There are a few ways to do this:
• Add a Facebook plugin to your website.
• Include a CTA in your email newsletter to encourage your subscribers to visit your Facebook Page.
• Embed your Facebook posts whenever relevant in your blog posts.
• Host your giveaways only on Facebook.
• Promote your Facebook Page on other social media platforms

4. Link your Facebook Account to all your digital platforms.
Your Facebook link should be accessible everywhere you have an online presence. This includes your website, email, and social media platforms
It’s as simple as putting “Follow Us,” or “Connect With Us” with the social icons, as shown in the business above.

5. Host Freebies.
Giveaways can be an effective and low-cost way to build brand awareness and attract new Facebook users to your Facebook Page.
To maximize the impact of your giveaway, set rules that encourage audience participation. For instance, your giveaway can require each user to tag a friend in the giveaway post and make a post of their own to qualify to win.

Social Media Marketing

Simple Notes on Social Media Marketing For Start Ups

Marketing always has to adapt to new technology and although we can hardly call social media new, a lot of businesses still haven’t caught up or got take advantage of the benefits which come with it.

What is social media marketing?
Social media marketing is any marketing that takes place on social media platforms. This includes a huge range of activities that simply have social media in common. So whether it’s promoting a blog post which involves something like Facebook, Twitter, Instagram it’s called social media marketing.

It is important to recognize that each social medium platform is unique and it requires you adapting to new medium types.

Marketing on social media is important for any organizations now, whether it’s free or with paid ads, social media platforms give you access to huge audiences that you can build and grow yourself.

An organization must devote someone to post on social platforms, even with a low time investment, it works wonders if done properly.

There is no well define way to operate social media marketing as the best strategy is to take planning and tie into a company’s overall strategy. Different approaches work for different businesses.

What is important is that there is potential in social media marketing for most organizations, but it’s rarely a simple matter of sending out a few tweets or post on Facebook/Instagram and waiting for the cash to roll in.

Benefits of social media marketing!
As earlier posited, there are a lot of different strategies, and the outcomes will depend on the ones you choose. But here’s a very basic outline of the main benefits of social media marketing:

• Promote your own content to reach new people without big advertising costs
• Show off your company culture to help aid recruitment
• Create extra avenues to sell and promote your products/services
• Offer quick customer service to customers wherever they may be
• Build loyalty and brand recognition with your customers/clients
while the above mention points help your organization to become profitable, they’re not all one-step journeys to sales. It’s about seeing social media as a platform where many aspects of your business can sit.

website tools analysis

Four Best Competitor Website Analysis Tools.

Competitor analysis are specialized tools or software for digging deeper into the available data.
there are plenty of online materials available that will be of helps to monitor competitors’ websites. below are four of the best tools you can look into using for your competitor site analysis!
1 SEMrush
SEMrush builds on the features offered by SpyFu by letting you view things like backlinks and rankings. It also provide you with insights into a company’s social media presence — it is an exciting platform to look at in your flare of website analysis.

2. . CompetitorSpyFX
Looking at other three tools that are being considered,are fantastic competitor analysis resource, and each of them bring unique features for analysis. CompetitorSpyFX on the other hand is a tool that will give you a truly comprehensive look at your competitors’ marketing. CompetitorSpyFX is part of WebFX’s larger digital marketing platform which allows you to view a variety of competitor marketing metrics, including:
• Bounce rate
• Keyword comparison
• Backlinks
• Page traffic e.t.c
Aside viewing current metrics, you can also use CompetitorSpyFX to project what changes to your marketing will help you best surpass your competitors, giving you the power to make data-driven decisions about your digital marketing strategy.
3. . SpyFu
SpyFu is an excellent tool for covering the basics of competitor analysis. SpyFu gives helps you know how high pages across a site are ranking in Google for specific keywords. It also allows you to see how many backlinks a site has, indicating how reputable Google views it.

4 Alexa
Alexa offers many of the same benefits as SpyFu, with one notable addition — it can give you insights into a website’s traffic. A site may get optimized for a keyword, yet still not drive very much traffic. Alexa will let you see how many users are visiting the site.

website builder

2 Best Small Business Website Builders

In this 21 century and for an entrepreneur who wants to take his business to the next level, your website represent and signifies your online presence. Customers will visit your website to find information about your products, learn about your business or services, and go as far as contacting you. As a results of this, the choice of choosing a website builder for your small business and services is a crucial one that must be taken. Below are two important website builder, their advantage and disadvantage when considering for a small business take off.
2. BigCommerce

BigCommerce website development is a website builder for small businesses that is suitable for a small business start-ups and focused on e-commerce which is a great platform to consider if you want sell your products online.
Advantage of BigCommerce
Enumerated here are some of the benefits of using BigCommerce as your site builder:
• Customizable site:BigCommerce can customize your site to suits your ecommerce needs or desires. It offers an app store that help you to make your site unique and personalized. This customization can help you capture more qualified leads for your company.

• conversion-focused templates: if your goal is to make sales which is the ultimate aim of every organization. It is pertinent to find and build a high-converting website, BigCommerce get you access to dozens of templates designed to promote a seamless shopping experience and increase conversions.
• Security: A secure site for an online platform is fundamental for earning sales and winning customers for your business.BigCommerce as a site builder, provides you that security you’ll need to get things like domain names and a shared Secure Sockets Layer (SSL) certificate.
• SEO friendly: BigCommerce’s templates are all SEO friendly to ensure your site ranks well in search results. From SEO-friendly HTML elements to site load time, you’ll get everything you need to have a site that ranks in search results.

Cons of BigCommerce
BigCommerce has a few setbacks that you may wish to consider when deciding on the best software for website development for small businesses:
Free themes are limited
While BigCommerce offers varieties of themes to build your site, but very few of them are free. As a matter of fact it has only 12 free template designs, so if those don’t fit your business’s style, you’ll have to pay for a template.
Your fees increase as you grow
One of the major disadvantage and complaints about BigCommerce is that you pay more fees as your business grows. BigCommerce has four tiers plan — each tier has a sales threshold that you cannot exceed without upgrading to the next package.
Many business shy away from this platform because it punishes them for success, making it a significant drawback to the platform.

1. WordPress

WordPress is the best site builder for small business start-ups. It is open-source software that you can use to create your small business website. The open-source nature means you can create a site anywhere and get access to the features you need.
Advantage of WordPress
When it comes to choosing a website builder for small businesses, WordPress offers a lot of pros.
Here are a few:
• Thousands of templates: unlike Bigcommerce site, WordPress has no shortage of template options available to your business. it offers thousands of templates you can choose from, and you can easily customize each one to meet your business’s needs.
• Search engine optimization (SEO) friendly: When you build your small business website, with a site that ranks in search engines. WordPress, regardless of the template option you choose, your site will be SEO friendly and responsive for mobile devices.
• Flexible: Since WordPress is open source, you can build your site how you want. You are not restricted by word press platform, making it easy for you to build a custom site for your small business.
• Plugins: WordPress provides plugins for your website, which is an easy way to get everything you need. From SEO-focused plugins, security plugins, you can pick and choose what to include on your site so you can create the best user experience for your business.
• Massive community: WordPress is one of the most popular website builders, so it has a massive community. As a result, you have a great resource of knowledge and support to help you troubleshoot problems or get advice with building your small business website.
Disadvantage of WordPress
Like any small business website builder, there are disadvantages to WordPress. Enumerated here are few of them.
You have to pay fees
One of the most disadvantage to using WordPress is the fees you must pay to build your site. Though software itself is free, you must pay for everything else, including:
• Hosting fees
• Plugins
• Domain name
• Website design
All these elements, which help you build your site, come at varying fees.
Developer experience is needed
Despite WordPress offers design templates and a drag-and-drop builder, you still need some developer experience to build your site — especially if you opt for a custom WordPress site. When you create a custom site, you need advanced design knowledge to ensure your site looks good.
Also, if you use plugins, you need to know what to do when two plugins aren’t compatible. You may run into this issue as you develop your site, so having some development experience can help navigate these situations — not having that experience can make this situation frustrating.
Furthermore, if you don’t have development experience, you may end up with a slow site. Some WordPress templates can cause business sites to have slow-loading websites. If you don’t have development experience, you may not know how to tweak the code to improve your site load time.
I4cus Nigeria Limited is that technical developer that knows how to build a site that reflects your business’s unique style while also providing ease-of-use to make shopping spree. We’ll help you craft a unique website design that translates into more leads and sales for your business.

video tips for marketing

3 Videos and Tips that will be important to Your Social Media Marketing

1. Live videos
For those who have a good number of following various social platforms as YouTube Live, Facebook Live and other streaming services which made it easy to connect with your audience. These platforms afford you to talk with your followers and potential users.
Live videos are very effective for announcements, behind-the-scenes activities, and product information videos. Constant video clips updates can continuously engage your audience, as much as longer live video sessions can be a way to go deeper with your followers through Question &Answer sessions and as well as direct chats.
Tips for video
• Invest in the right technology. Lightings and sound are important.
• Do a check on your devices to make sure all your technologies are working.
• Use scheduling tools, such as Facebook’s Premiere, to make your video more visible for better participation.
• Promote your livestreams well ahead of time on your social media accounts.
• Be consistent in your program say weekly for your audience.

2. Behind the scenes videos
Behind the scene videos tends to be more personal as it showcase day-to-day operations,offices, processes, and more. Behind the scene also capture employees’ interviews, talk with vendors, or with your best customers. These things are designed to give prospective customers/followers a better idea of who you are and how your company works.
This kind of video is designed to build trust and brand identity. Brands becomes exceptional with this kind of video as it dig gives the users opportunity to dig down into that compared to other on-screen brand displays. A memorable behind-the-scenes video can grow a relationship between company and customer – and if the video is entertaining or sufficiently informative, it will be shared.
Tips for Behind-the-scenes video
• Infuse these videos with personality.
• Incorporate customers, vendors, or employees into the videos.
• Think about the little things that employees do routinely that your customers might find interesting.
• The video should tell the story of your products, your brand, and your people.

3. Tutorial videos
Tutorial videos are the most appealing and the most frequently shared on social media. This kind of video is designed to relate your products and services or can be broader topics that relate to your audience and the industry at large.
Such Tutorial videos must be clear, entertaining and educational. It need to be long to show every step and short enough to be engaging as long as the interest of the audience and sustained. Emphasized the most important information in the first minute, while the total video shouldn’t be longer than a few minutes.

Tutorial video tips
• Do a survey or research about what tutorials your followers would be most interested to watch.
• Be active in comments and respond to messages throughout the video’s live presentations.
• Make sure you engage tools or techniques your followers have or understand.
• Be very clear in your videos and to the point so that your followers can easily follow.
• Have a clear call to action at the end.

strategy for digital marketing


1.You have to define your goals.
As a first timer in digital marketing, it is important you start by first identify and define your goals, that is the ‘why’. This is critical so as to craft your strategy or approach as it relates to those goals. if your goal is to increase brand awareness, you will have pay more attention to reaching new audiences via social media.
Again if the idea is to increase sale on a product or services you might want to pay close attention on SEO and optimizing content to get potential customers on your website. When the goal is defined, digital marketing strategy becomes easier to craft out so as drive home those values.

2. Have budget for each digital channel.
As with anything, the budget you determine really depends on what elements of digital marketing you’re looking to add to your strategy.
If you’re focusing on inbound techniques like SEO, social media, and content creation for an already existing website, in this case you don’t need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, but the only investment you’ll need is your time if you don’t have plan to outsource it.
You commence your digital marketing by hosting a website and creating content using various Content Management System. If you are on a tight budget, you can get started using WordPress hosted on WP Engine, using a simple them from StudioPress, and building your site without code using the Elementor Website Builder for WordPress.

While in order to use paid online advertising and purchasing email lists, it will definitely cost some expense but not much. The costs are determined by what kind of visibility you want to receive as a result of the advertising.
For instance, to implement PPC using Google AdWords, you’ll bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your business or services. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it’s a good idea to focus building your organic reach, too.

3. Identify your target audience.
One of the biggest benefits of digital marketing is the opportunity to target specific audiences – however, you can’t take advantage of that benefit if you haven’t first identified your target audience.
That which circle of influence do you want to reach out based on your field of operations, your target audience might vary depending on the channel or goal(s) you have for a specific product or campaign.
For instance, perhaps you’ve noticed most of your Instagram audience is younger and prefers funny memes and quick videos — but your LinkedIn audience tends to be older professionals who are looking for more tactical advice. You’ll want to vary your content to appeal to these different target audiences.
4. Strike balance between paid and free digital strategies.
A digital marketing strategy most likely needs both paid and free aspects to truly be effective for campaigns or increase sales depending on the goal(s).
For instance, if you spend time building comprehensive buyer personas to identify the needs of your audience, and you focus on creating quality online content to attract and convert them, then you’re likely to see strong results within the first six months despite minimal ad spend.
However, if paid advertising is part of your digital strategy, then the results might come even quicker. While pad advert can be quick, fast and instantaneous free ads takes time to build as most audience are engaged by medial influencers who will not render such services for free.
Ultimately, it’s recommended to focus on building your organic (or ‘free’) reach using content, SEO, and social media for more long-term, sustainable success.
5. Make your digital assets mobile responsive.
A key component of digital marketing is mobile marketing. It is a known fact that smartphone usage as a whole accounts for 69% of time spent consuming digital media in the U.S., while desktop-based digital media consumption makes up less than half — and the U.S. still isn’t mobile’s biggest fan compared to other countries.
This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing umbrella, too.
Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it’s important to always have a mobile user in mind when creating them, as image dimensions are smaller on mobile devices and text can be cut-off.
There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it’s hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you’ll be creating digital experiences that work for your audience, and consequently achieve the results you’re hoping for.

Apple Watch5


Apple Watch Series 5, debuting an Always-On Retina display that never sleeps,
so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation,
users better navigate their day, while international emergency calling1 allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby. Apple Watch Series 5 is available in a wider range of materials, including aluminium, stainless steel, ceramic and an all-new titanium.
Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.



For you to build a Learning Management System (LMS) that learners will love and visit repeatedly. You need to make your LMS a full-fledged learning portal that delivers a memorable learning experience and customize it according to your school or organization’s branding. Organizing courses in a simple, easy to access format, making it visually appealing, including gamified features – This among other things will help build an LMS that learners will love to use. Let’s explore 7 tips to help with this.

1. Course Builder
The most important feature of an LMS is the ability to create courses that will be used to train staffs or employees in your school or organisation as the case may be. It should be able to create various kinds of courses from topics to quizzes for testing students and learners.
2. Content Management
Just like how content is essential for a website or application, it is of equally high importance when it comes to the development of a learning management system. When you build your own LMS, the content management feature should allow you to create content that will be used for training or lectures of employees and staffs.
3. Skills Assessment, Testing
In addition to the course builder, an LMS should have a tool to manage and assess skills that learners acquire during training/lectures. Skills assessment is vital to see whether training is adequate. Assessing skills can come in the form of quizzes and assignments.
4. Achievements, Statistics, Surveys
A well-developed LMS should give you the ability to track the progress of learners. This includes the number of quizzes taken, how long it took to complete a quiz, and the number of assignments completed. You can even add incentives based around an employee’s achievements to encourage continued use of the LMS.
5. Social structure
When you build a custom learning management system, you intend on making the learning process for trainees easier. One way of doing this is by giving employees or students the chance to have a community experience. You can add a live chat or forum section where employees can get quick answers to the questions they might have. These will make it easier for learners to connect and share information with other people within your company.
6. Mobile support
When you create a learning management system, make sure it is accessible on all kinds of devices. The goal is to provide access to an LMS throughout the day. Since most people use their mobile devices more often than computers, having an LMS that works on mobile devices is a must. Mobile version also gives them the flexibility to take courses when it is most comfortable for them.
7. Notifications
Like most software applications, an LMS should provide real-time updates on its programs, particular lessons or even exams. students or Employees would receive notifications like: Hey, [employee name]! The new block “How to close deals more effectively” goes live tomorrow this time. Don’t miss it!
System can send notifications in the form of:
Simple text
Action buttons.

Final thought, Make your learning management system an effective learning hub for all your online training/lectures activities with i4cus Nigeria Limited as making it easier is our watch word.



Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost traffic, brand awareness, credibility, conversions, and revenue.

So, how do you ensure your blog post catches the eyes of your target audience, buyer personas, and customers?

How to Write a Blog Post
Here are the steps you’ll want to follow while writing a blog post.
. Create your blog domain.
1. A place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.
Create a cms website
A CMS helps you create a website domain where you’ll actually publish your blog. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website).
Register a domain or subdomain with a website host.
Blog’s domain will look like this: The name between the two periods is up to you, as long as this domain name has not been taken or yet exist on the internet.
Want to create a subdomain for your blog? If you already own a cooking business at, you might create a blog that looks like this: In other words, your blog’s subdomain will live in its own section of
Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like this: However, to create a subdomain that belongs to a company website, register the subdomain with a website host.

2. Know and understand your target audience.
Before you start writing your blog post, make sure you have a clear understanding of your target audience that is who you want to reach out to, this must be well thought and define before commencing any blogpost.
Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.
For instance, if your readers are millennials looking to start a business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down.
You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants (and needs).
Don’t have buyer personas in place for your business? Here are a few resources to help you get started.
3. Customize your blog’s theme to suit your brand
Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand.
For example, if you’re writing about sustainability and the environment, green might be a color to keep in mind while designing.
If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. There are two ways to achieve this:
• Logo: This can be your business’s name and/ or logo — it will remind blog readers of who’s publishing the content. (How heavily you want to brand your blog, however, is up to you.)
• “About” Page: You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.
4. Research on your blog topic before you topic.
Before you write anything, pick a topic for your blog post. The topic can be pretty general to start. For example, if you’re a company that sells a CRM for small-to-enterprise businesses, your post might be about the importance of using a single software to keep Marketing, Sales, and Service aligned.
Pro tip: You may not want to jump into a “how-to” article for your first blog post.
For instance, if you’re a plumber writing your first post, perhaps you’d write about modern faucet setups, or tell a particular success story you had rescuing a faucet before it flooded a customer’s house. Here are four other types of blog posts you could start with:
 List (“Listicle”): 5 ways to fix a leaky faucet
 Curated Collection: 10 faucet and sink brands to consider today
 SlideShare Presentation: 5 types of faucets to replace your old one (with pictures)
 News Piece: New study shows X% of people don’t replace their faucet frequently enough
If you’re having trouble coming up with topic ideas, check out this blog post by

In conclusion, blogging can help you build brand awareness, become a thought-leader and expert in your field of endeavor, attract qualified leads and readers which boost conversations. With the right team like i4cus Nigeria Limited, and you follow the steps and tips we covered above to begin publishing and enhancing your blog today.