video tips for marketing

3 Videos and Tips that will be important to Your Social Media Marketing

1. Live videos
For those who have a good number of following various social platforms as YouTube Live, Facebook Live and other streaming services which made it easy to connect with your audience. These platforms afford you to talk with your followers and potential users.
Live videos are very effective for announcements, behind-the-scenes activities, and product information videos. Constant video clips updates can continuously engage your audience, as much as longer live video sessions can be a way to go deeper with your followers through Question &Answer sessions and as well as direct chats.
Tips for video
• Invest in the right technology. Lightings and sound are important.
• Do a check on your devices to make sure all your technologies are working.
• Use scheduling tools, such as Facebook’s Premiere, to make your video more visible for better participation.
• Promote your livestreams well ahead of time on your social media accounts.
• Be consistent in your program say weekly for your audience.

2. Behind the scenes videos
Behind the scene videos tends to be more personal as it showcase day-to-day operations,offices, processes, and more. Behind the scene also capture employees’ interviews, talk with vendors, or with your best customers. These things are designed to give prospective customers/followers a better idea of who you are and how your company works.
This kind of video is designed to build trust and brand identity. Brands becomes exceptional with this kind of video as it dig gives the users opportunity to dig down into that compared to other on-screen brand displays. A memorable behind-the-scenes video can grow a relationship between company and customer – and if the video is entertaining or sufficiently informative, it will be shared.
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Tips for Behind-the-scenes video
• Infuse these videos with personality.
• Incorporate customers, vendors, or employees into the videos.
• Think about the little things that employees do routinely that your customers might find interesting.
• The video should tell the story of your products, your brand, and your people.

3. Tutorial videos
Tutorial videos are the most appealing and the most frequently shared on social media. This kind of video is designed to relate your products and services or can be broader topics that relate to your audience and the industry at large.
Such Tutorial videos must be clear, entertaining and educational. It need to be long to show every step and short enough to be engaging as long as the interest of the audience and sustained. Emphasized the most important information in the first minute, while the total video shouldn’t be longer than a few minutes.

Tutorial video tips
• Do a survey or research about what tutorials your followers would be most interested to watch.
• Be active in comments and respond to messages throughout the video’s live presentations.
• Make sure you engage tools or techniques your followers have or understand.
• Be very clear in your videos and to the point so that your followers can easily follow.
• Have a clear call to action at the end.

strategy for digital marketing

5 STRATEGY FOR DIGITAL MARKETING

1.You have to define your goals.
As a first timer in digital marketing, it is important you start by first identify and define your goals, that is the ‘why’. This is critical so as to craft your strategy or approach as it relates to those goals. if your goal is to increase brand awareness, you will have pay more attention to reaching new audiences via social media.
Again if the idea is to increase sale on a product or services you might want to pay close attention on SEO and optimizing content to get potential customers on your website. When the goal is defined, digital marketing strategy becomes easier to craft out so as drive home those values.

2. Have budget for each digital channel.
As with anything, the budget you determine really depends on what elements of digital marketing you’re looking to add to your strategy.
If you’re focusing on inbound techniques like SEO, social media, and content creation for an already existing website, in this case you don’t need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, but the only investment you’ll need is your time if you don’t have plan to outsource it.
You commence your digital marketing by hosting a website and creating content using various Content Management System. If you are on a tight budget, you can get started using WordPress hosted on WP Engine, using a simple them from StudioPress, and building your site without code using the Elementor Website Builder for WordPress.

While in order to use paid online advertising and purchasing email lists, it will definitely cost some expense but not much. The costs are determined by what kind of visibility you want to receive as a result of the advertising.
For instance, to implement PPC using Google AdWords, you’ll bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your business or services. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it’s a good idea to focus building your organic reach, too.

3. Identify your target audience.
One of the biggest benefits of digital marketing is the opportunity to target specific audiences – however, you can’t take advantage of that benefit if you haven’t first identified your target audience.
That which circle of influence do you want to reach out based on your field of operations, your target audience might vary depending on the channel or goal(s) you have for a specific product or campaign.
For instance, perhaps you’ve noticed most of your Instagram audience is younger and prefers funny memes and quick videos — but your LinkedIn audience tends to be older professionals who are looking for more tactical advice. You’ll want to vary your content to appeal to these different target audiences.
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4. Strike balance between paid and free digital strategies.
A digital marketing strategy most likely needs both paid and free aspects to truly be effective for campaigns or increase sales depending on the goal(s).
For instance, if you spend time building comprehensive buyer personas to identify the needs of your audience, and you focus on creating quality online content to attract and convert them, then you’re likely to see strong results within the first six months despite minimal ad spend.
However, if paid advertising is part of your digital strategy, then the results might come even quicker. While pad advert can be quick, fast and instantaneous free ads takes time to build as most audience are engaged by medial influencers who will not render such services for free.
Ultimately, it’s recommended to focus on building your organic (or ‘free’) reach using content, SEO, and social media for more long-term, sustainable success.
5. Make your digital assets mobile responsive.
A key component of digital marketing is mobile marketing. It is a known fact that smartphone usage as a whole accounts for 69% of time spent consuming digital media in the U.S., while desktop-based digital media consumption makes up less than half — and the U.S. still isn’t mobile’s biggest fan compared to other countries.
This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing umbrella, too.
Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it’s important to always have a mobile user in mind when creating them, as image dimensions are smaller on mobile devices and text can be cut-off.
There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it’s hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you’ll be creating digital experiences that work for your audience, and consequently achieve the results you’re hoping for.

Market research

5 MARKETING RESEARCH

Time and season have change as a result of the advent of technology and the power to make decisions is solely the responsibility of the consumers. They can research your product or service and make informed decisions entirely on their own.
Again, consumers will rather want to connect to their circle of influence to make decisions or surf for information online rather than speak with any person from your organization.
Haven’t said that, it is pertinent to adapted to new marketing strategy to complement the way today’s consumers research, shop, and buy.
To achieve that, an understanding and define who are the buyers, your specific market, and what influences the purchase decisions and behavior of your target audience members. To do so a market research must be carried out in order to venture into the space.

Market research, what it is?
Market research is the process of gathering information about your business’s buyers personas, target audience, and customers to determine how viable and successful your product or service would be, and/or is, among these people.

Advantage of market research?
Market research allows you to meet your buyer where they are. As our world (both digital and analog) becomes louder and demands more and more of our attention, by understanding your buyer’s problems, desired, pains and proffer solutions that is appealing and acceptable to them.

• Where your target audience and current customers conduct their product or service research
• Which of your competitors your target audience looks to for information, options, or purchases
• What’s trending in your industry and in the eyes of your buyer
• Who makes up your market and what their challenges are
• What influences purchases and conversions among your target audience.
Primary vs. Secondary Research
There are two main types of market research that your business can conduct to collect actionable information on your products including primary research and secondary research.

Primary Research
Primary research is the pursuit of first-hand information about your market and the customers within your market. It’s useful when segmenting your market and establishing your buyer personas. Primary market research tends to fall into one of two buckets: exploratory and specific research.
Secondary Research
Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business). Secondary research is particularly useful for analyzing your competitors.

MARKET RESEARCH

1. Interviews
Interviews allow for face-to-face discussions (in-person and virtual) so you can allow for a natural flow or conversation and watch your interviewee’s body language while doing so.
2. Observation-Based Research
Observation-based research allows you to sit back and watch the ways in which your target audience members go about using your product or service, what works well in terms of UX, what roadblocks they hit, and which aspects of it could be easier for them to use and apply.
3. audience Buyer Persona Research
Buyer persona research gives you a realistic look at who makes up your target audience, what their challenges are, why they want your product or service, what they need from your business and brand, and mor
4.Focus Groups
Focus groups provide you with a handful of carefully-selected people that you can have test out your product, watch a demo, provide feedback, and/or answer specific questions.
5. 3. Product/Service Use Research
Product or service use research offers insight into how and why your audience uses your product or service, and specific features of that item. This type of market research also gives you an idea of the product or service’s usability for your target audience
6. Market Segmentation Research
Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics — this way, you can determine effective ways to meet their needs, understand their pain points and expectations, learn about their goals, and more.

TIPS FOR LMS

7 TIPS FOR BUILDING A QUALITY LEARNING MANAGEMENT SYSTEM

For you to build a Learning Management System (LMS) that learners will love and visit repeatedly. You need to make your LMS a full-fledged learning portal that delivers a memorable learning experience and customize it according to your school or organization’s branding. Organizing courses in a simple, easy to access format, making it visually appealing, including gamified features – This among other things will help build an LMS that learners will love to use. Let’s explore 7 tips to help with this.

1. Course Builder
The most important feature of an LMS is the ability to create courses that will be used to train staffs or employees in your school or organisation as the case may be. It should be able to create various kinds of courses from topics to quizzes for testing students and learners.
2. Content Management
Just like how content is essential for a website or application, it is of equally high importance when it comes to the development of a learning management system. When you build your own LMS, the content management feature should allow you to create content that will be used for training or lectures of employees and staffs.
3. Skills Assessment, Testing
In addition to the course builder, an LMS should have a tool to manage and assess skills that learners acquire during training/lectures. Skills assessment is vital to see whether training is adequate. Assessing skills can come in the form of quizzes and assignments.
4. Achievements, Statistics, Surveys
A well-developed LMS should give you the ability to track the progress of learners. This includes the number of quizzes taken, how long it took to complete a quiz, and the number of assignments completed. You can even add incentives based around an employee’s achievements to encourage continued use of the LMS.
5. Social structure
When you build a custom learning management system, you intend on making the learning process for trainees easier. One way of doing this is by giving employees or students the chance to have a community experience. You can add a live chat or forum section where employees can get quick answers to the questions they might have. These will make it easier for learners to connect and share information with other people within your company.
6. Mobile support
When you create a learning management system, make sure it is accessible on all kinds of devices. The goal is to provide access to an LMS throughout the day. Since most people use their mobile devices more often than computers, having an LMS that works on mobile devices is a must. Mobile version also gives them the flexibility to take courses when it is most comfortable for them.
7. Notifications
Like most software applications, an LMS should provide real-time updates on its programs, particular lessons or even exams. students or Employees would receive notifications like: Hey, [employee name]! The new block “How to close deals more effectively” goes live tomorrow this time. Don’t miss it!
System can send notifications in the form of:
Simple text
Images
Action buttons.

Final thought, Make your learning management system an effective learning hub for all your online training/lectures activities with i4cus Nigeria Limited as making it easier is our watch word.

backlink website

4 WAYS TO BUILDING BACKLINKS TO YOUR WEBSITE

1. Make Use of guestographics
The nature of your content can be upgraded from just a being a content to be valuable status, this is made possible as through Infographics.
Haven’t said that, infographics are not that easiest to create without the proper resources available. Amongst the tedious creation of it are the time and resources it consumes when collecting original data. As a result, many content writers who are supposed to create a separate infographic for their articles end up pulling from the web and link them.
The above creates a vacuum and an opportunity to use original infographics as a link building tool. Instead of just featuring an infographic on your website, you can pitch it to external publications in exchange for a link and this strategy is referred to ‘guestographics’ as propounded by Brian Dean.

2. Create guest posts for external publications
Writing for external publications has a lot of marketing benefits. Guest posting helps establish your brand as a thought leader, reach your audience in a new way, and — you guessed it — build links.
But just like many other link building tactics before it, guest posting turned very spammy, very quickly. People began throwing together mediocre content, inserting as many links into it as possible, and shopping it around to any website that would publish it.
As a result, most publications developed strict guest posting guidelines to weed out writers who were solely creating content to get links.
For starters, try and reach out to publications that your audience visits. Writing an article for a publication that your audience doesn’t read is a waste of time and resources.
In the year 2020, Google took notice too as reflected on their Twitter to warn SEOs and marketers against guest posting as a spammy link building practice.
Guest posting still works to improve your website’s domain authority. All that you need to do is to just approach it ethically.
Be quality driven and value your audience as they play major role in your content writing skills. That your article is published externally doesn’t mean it’s acceptable to give it less attention than a piece you’d write for your own website.

3. PUBLIC RELATION CAMPAIGN
It is pertinent to note that public relation and SEO have a lot in common.
But when it comes to acquiring links, building relationships is one of the premier tactics for getting the job done. It also happens to be central to effective public relation.
You can Start by connecting with people in your industry and those who work at popular digital publications. That doesn’t mean blasting everyone in your LinkedIn network and asking for backlinks or media placement. It means forming genuine, mutually beneficial relationships. In order words be intentional about building a long lasting relation that is not one sided by creating a synergy with fellow members of your sphere.
Leverage social media and start to build a brand for your company and your thought leaders. Interact with the people in your industry and start sharing original content and ideas.
Many people think you have be a business executive to begin to build a brand, rather it is vise visa. Established yourself as a brand, carve a niche for yourself in the area of interest and partner with people in that space for a mutual relationship.
Plus, the way you present yourself online is still an extension of the company you work for. Growing your own brand will also help to build awareness for your business.
When you start to form connections and become more known among your peers, you’ll notice it’s a lot easier to pitch them for media opportunities.
Note that relationship building is a long-term process which require patience, it payoff makes it well worth the wait.

4. Create Content worthy link
As it is famously said,SEO trends come and go, but good content never goes out of style.
Although “good content” will change depending on who you’re asking. However, for the purpose of building links, we define “good content” as something that’s worth linking to. A good content worthy link has the following criteria:
• Offer a unique opinion or approach
• Be the best and most authoritative resource on the subject
• Be a source of original or aggregated data
• Aim to create top-notch content that builds links on its own. If you can create good content and optimize it to rank in the top five organic search results, you’re in a powerful position.

When thinking long-term, build a plan to create link-worthy content and start growing relationships with others in your industry. While you work on that behind the scenes, dedicate time each week to tactics that will win you backlinks more quickly, such as finding unlinked mentions and reclaiming lost links. Building a link has never been easy but with i4cus Nigeria Limited, we make it easier.

pexels-designecologist-1779487

4 TIPS TO CREATE AN ATTRACTIVE B2B WEBSITE DESIGN

It is inherent in our world today that first impression matters because you may never have another opportunity to make first impression, the same is true as people and online users will judge your website by its design. Hence the importance of a practical and professional website cannot be ignored in order to keep your business and audience glued to the screen.
As a business to business firm, your website plays and create impression of you and your brand as you appeal to multiple business executives and decision makers and you won’t want to jeopardize as a result of bad impression on the design of your website.
Here are 5 proven facts for you to create an exciting website to first impression and move your business to the next level online.
1. EASY TO USE NAVIGATION:
This is very critical in creating an attractive B2B website, it is essesntial to focus on creating easy-to-use navigation. start by using broad and bold headings like “About us,” “Services” Products,” and Contact us.” You can also create subcategories under these headings to help keep your navigation organized.
As a B2B business, your circle is long creating an exciting website design. Business executives and representatives will always come back to your site to find more information and learn about your company. As a result, if your navigation is not organized and attractive, these caliber of people may not want to come back and learn more about you. Therefore, ensure you don’t keep your client(s) struggling with how to access information as the site is there first port of call to strike a relationship with you.
2. MAINTAIN CONSISTENCY IN YOUR DESIGN TO SUIT YOUR BRAND.
In creating an attractive B2B website design, your website should always reflect your brand. Your website represents what you stand for, the reason why you are in business as you will not be there to answer and meet with all intending business owners.
In order to achieve the above, you need to create a style guide. A style guide helps you set a consistent look and feel for your website. It doesn’t matter who work on your website, with a style guide, website, your design looks the same.
Style guide among other things will reflect;
• Your image style
• Your font color
• Your font style (you can have more than 2)
• The brand color (two is advisable)

3. CREATE CTA FUNCTIONS
In creating an attractive B2B web design, people who visit your site are supposed to act. It can be to get a demo, download gated content or sign up for your emails, the crux of the matter is that you are looking for decision-makers to take the next step towards converting consistently.
Calls to Action as the name implies, guide visitors how to proceed if they’re ready to move forward, haven’t gone through the information on the website.
To achieve your CTA, ensure the functions of button are attractive and standout. If is not seen, there is no way they can click on it and do business with you, and never forget to use your colors scheme in the design while it stands out on the page.
Ensure also that your CTA functions are descriptive, it should tell users what to expect as they click it.
4. USE VISUALS THAT ARE VERY ATTRACTIVE TO DRAW ATTENTION
A good B2B website uses visuals to draw people to your website as it plays a vital role in getting your audience to interact with your pages.
The following are visuals that attracts audience attention to your site;
• Infographics
• Graphics
• Photos
• Videos
share visuals of your products/services, your team, and any interesting visuals that is relevant to your brand. Make sure you use original photos and stay away from stock images as it give your audience a feel of reality than imagined.
At i4cus Nigeria Limited your B2B website design is important to us as it helps your business grow online. Having an attractive design will help your business go far and sort after from the crowd. You can partner with us to create an attractive b2b website with us as we make all system easier.

Content Improvement

HOW TO IMPROVE CONTENT PERFORMANCE

Content is dominating and becoming the order of the day in an SEO environment if not the most important factors. When you pay close attention to content of what Google has been communicating to webmasters in the last few years, you will discover that they’ve put a strong emphasis on “content” as a decisive ranking factor.

The big question is therefore what are the contents that are not performing? Content here refer to either pages or editorial or transactional/commercial, that does not perform up to its potential. This could be content that never did generate any organic traffic despite the efforts you might have put in or content that either used to attract a good level of organic traffic and now doesn’t,

REASON FOR NON PERFORMING CONTENT
There could be many reasons as to why a content is not performing well, but can be simply put that the content is not good enough to rank in the top status. In no particular order, here some reasons;
1. content that are not up-to-date
Certain topics, subjects tend to be more prone to searches because of the prevailing issues and more findings on the subject with more recent updates will make your content visible, as far as your content is very topical, and such a topic rely/depend on information which may change with time, Google tend to reward sites that put effort into keeping the content fresh and up-to-date. Users care a lot about fresh content, no one wants to read an “SEO guide to improve nonperforming content” that was created in 2012! Apart from search engines themselves.
2. When your content is too “thin” compared to what is trending
Your content doesn’t have to be lengthy as there are no rules or formula that say so however your content may underperform due to its non-compelling nature like others. As a result google tend to prioritize other site ahead of yours.

3. When your content does not match user’s intention
this is a common mistakes many content creator make, you may have a good content and even relevant to your users, but may not suit the intent that Google is showcasing in the SERP for the keywords of focus hence your content not be featured.
The aim of SEO’s is to match user intent, which means you first need to understand the what and the who before defining the how. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.
4. When your content is not an ideal format Google prioritizes
Google has a format or certain way an SEO should behave, if your content does not conform to this standard, It will not get the expected visibility.
GUIDE ON HOW TO FIX NO PERFORMING CONTENT
1. Map your pages against the right keywords
This is vital because you must have a clear understanding of not only what keywords you want to rank for, but also what keywords you are eligible to rank for this is key to an SEO search visibility.
In doing the above, be realistic about your ranking possibilities: mapping your page against several keywords variations, all of which show very different SERPs and intents, is not realistic.
It is advisable to pick two or three primary keyword variations and focus on getting your content as relevant as possible to those terms.
2. Make the right content amends

Using the intent audit and keyword mapping insights, you can now work on your actual page content, focus on writing great content for the user (and not for Google).
Be sure to use enough spacing between lines and paragraphs. This days People’s don’t have patient for long and un-organized write ups, it is assumed that readers will scan through your content rather than read word for word when not precise and engaging.
When writing content, make sure the tone of voice and language are in alignment with target audience for example, if you can write things in plain English as against highly technical jargon, do so and don’t over-complicate your content.
Once you that, request indexing of your page in Google Search Console with the URL inspection tool.
3. Write great metadata
• SEO keyword research is the obvious choice to write compelling metadata, but don’t forget about PPC ad copies — check what PPC ad copies work best for your site and take learnings from them.
• Title tags are still an incredibly important on-page ranking factor, so dedicate the right time when writing unique and keyword-rich titles.
• Though Meta descriptions are not a ranking factor, but they play a vital role in enticing the user to click on a search result. So from a CTR perspective, they still matter.
• Don’t change metadata too often: ensure you do your proper research and give enough time to properly test new metadata, once implemented.

Final Note
Content that not performing or Underperforming content is a very common issue and should not take any content creator by surprise, especially considering that content is considered among (if not the) most important ranking factors in 2020. With the right tools and process in place, solving this issue is something everyone can learn: SEO is not black magic, the answer tends to be logical.
And the above guide when follow will make any non performing content to achieve it potentials and with the right team like i4cus Nigeria Limited onboard your platform, you are set to make things easier.

how to add Online store on website

3 VITAL TIPS ON HOW TO ADD ONLINE STORE TO YOUR WEBSITE

It is often common that people create a website before setting up their online store. This is true considering the website is the poster of any business, and adding an online store can be an afterthought. Considering the importance of technology on today’s human endeavors, it doesn’t have to be an afterthought any longer rather part of the plan in building an organization website. Below are the ways to build in an ecommerce on existing or new website;
1. Addition of ecommerce features on your existing website
The first option to add a store to your website is to integrate ecommerce functionality into your website. This is possible if you have full access to edit your website on your own or engage a third party who is your host.
You can just add payment gate ways and shopping carts to make the site an ecommerce compliant.
In order to add ecommerce functionality to current website, there are numbers of third party tools that can be use to integrate ecommerce functionality. Enumerated here are few good ecommerce integration tools:
Selz
Selz enables you to build an ecommerce storefront on your existing website.
It provides you with an easy-to-use shopping cart for your customers which come equipped to add products as users shop and review them before checking out. Selz tool have the ability to send reminders to shoppers.
Another advantage of this tool is that it makes it easy for you to integrate buy buttons into your website. You can customize and design buy buttons without complicated coding or hassle.
Below are features of Selz:
1. Security for your store
2. Built-in payments
3. Mobile-friendly shopping carts
4. Customized buy buttons that match your business’s style
Snipcart
This tool works mostly with content management systems (CMS), and also on sites that don’t run on a CMS. Snipcart allows you to add product attributes to your goods to create a transactional platform. This tool makes it quick and easy to integrate a shopping cart fast, saving you time.
Snipcart platform enables you to add ecommerce functionality to your website. It uses HTML and Javascript to integrate the cart into your site, here are few features of snipcart:
1. Ability to sell physical and digital goods
2. Mobile-friendly and responsive shopping carts
3. Automatic email invoices and confirmation.
4. Subscription and recurring payment capabilities
5. Multiple payment support options
6. Develop custom promo codes and coupons
2. USE SHOPIFY BUY-BUTTON
To add ecommerce to your website can also mean to use the Shopify Buy Button. When you use this tool, you get an embeddable product cart and checkout that you can incorporate on your site. You can set up code for individual products and collections.
In order to make your site shoppable and an ecommerce platform solution,the use of Shopify Buy Button id very critical, you can create a user-friendly shopping experience. From mobile-friendly checkout carts to secure shopping experiences, Shopify is just the best model to use to offer users an engaging experience.
Shopify makes it easy for you to customize your shopping experience, too. You can build buttons and carts that match your business’s style, creating a more cohesive shopping experience on your website.
3. USE PLUGIN TO ADD STORE TO YOUR WEBSITE
if your site is hosted on a CMS platform , you need an ecommerce plugin for these site. So, like one of these, you can search in your respective site’s store for an ecommerce plugin and this applicable to companies that built there sites on third-party platform.
For you to add an ecommerce plugin to your existing website is relatively easy and simple. All you need is to find the right one and integrate it into your site to start selling your products.
At i4cus Nigeria Limited we know how to add an online store to your website and can build you a separate ecommerce site if you need it. i4cus will deliver an SEO-friendly website that drives more leads and revenue for your company.

Tips for Building Brand Authority with Content Marketing

5 SEO Strategies for Pragmatic website

To plan and implements SEO strategies for sites that has millions of pages is such a huge and herculean task, but with the below strategies it can make it simpler.
Programmatic pages are pages that generates automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically.
These volumes of pages are in major verticals like informational sites, real estate, e-commerce, and travels. These all rely on programmatic pages to build their SEO strategy, with a dedicated page for each product and category. This set up can lead to hundreds of millions of pages — they’re efficient, functional, and user-friendly, however, they do come with some SEO challenges.
Many strategies that typically work for sites with only a few hundred pages won’t necessarily get the same results on larger sites. While small sites rely on manual and meticulous content creation, pragmatic page are the main traffic driving pages of the sites
1. KEYWORD RESEARCH AND MODIFIER
Planned keywords research is one of the biggest challenges when operating on a programmatic scale. When working on a sizable set of pages and keywords, it’s important to choose and find the right keywords to target across all pages.
In order to be efficient and effective, it is important that you divide site pages into a few templates before digging into the research itself. Below are some of the templates and they include:
• Categories
• Sub-categories
• Product pages
• Static pages
• Blogs
• Informational pages
• Knowledge base/learning
Once you have all the page templates puts together, you are to build keyword buckets and keyword modifiers.
Keyword modifiers are additional keywords that, once you combine them with your head terms and core keywords, help with long tail strategy.
Programmatic pages typically hold the majority of the site’s pages. Example is Trulia, with over 30 million indexed pages in which majority of which are pragmatic hence, those pages are usually the most important on a larger website, both in terms of volume and search opportunity. Thus, you must ensure the use of the right keyword modifiers across each page template’s content.
Once you have the keyword modifiers, you must implement them across the title tags, descriptions, headline tags, and content on the page template(s) the modifiers are for. Even when you multiply this strategy by millions of pages, having the right keyword modifier makes updating your programmatic pages a much easier process and much more efficient.
2. SEO SPLIT TESTING
The beauty of working on a large scale SEO campaign is that you have access to big data and can utilize it for your SEO efforts. Unlike regular A/B testing, which tests human behavior, A/B split testing is purely for crawlers.
The split testing process is usually based on the same or similar templates of pages. Split the page into two or three groups — one group acts as a control, while the other groups are enabled. Test the following criteria:
• Changing the keyword modifier of SEO tags (title tag, description, H tags, etc.)
• Internal linking
• Image ALT tags
• Adding structured data
• Content length
• Page performance
In terms of measuring the performance, I recommend using one experiment at a time. For instance, you might adjust SEO tags first, and then continue testing other verticals after you’ve built some confidence.
3. LINK TO OTHER WEBSITES WITH RELEVANT CONTENT
Smart internal linking plans are very key to a large site. This is because they have the ability to significantly increase the number of index pages, then pass link equity between pages. When you work on massive sites, one of your main priorities should be to make sure Google will discover and index your site’s pages.
When looking at the big picture, the goal is that Page A will link to Page B and Page C, while Page B will link to Page D and Page E, etc. Ideally, each page will get at least one link from a different indexed page on the site. For programmatic sites, the challenge here is the fact that new pages emerge on a daily basis. In addition to the existing pages, it’s imperative to calculate and project so that you can jumpstart internal linking for the new pages. This helps these pages get discovered quickly and indexed in the proper way.
HTML sitemap
large websites are using HTML sitemaps to help crawlers find new pages. They’re extremely effective when working on large scale sites with millions of pages.
Related pages and “people also viewed”
One strategy that makes link building easier is adding a “related pages” section to the site. It adds value for the user and the crawlers, and also links to relevant pages based on affinity. You can link to similar content based on category, product type, content, or just about any other descriptive element. Similar content should be sorted in numeric order or alphabetical order.

4. BUILD MOMENTUM WITH SOCIAL SIGNALS
Social media is an integral part of SEO strategy and social signals are important. You’ve got to focus on increasing yours.
Though Google hasn’t added social signals into their ranking algorithm factors, but its impact on search engine ranking.
Several examples have proven the impact of social signal shares, likes, tweets, and pins on search engine rankings.
A notable example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out the guide. Shrushti’s search rankings improved from page 400 to page one of Google due to social media. Enumerated here are tips that can help to increase our social signal;
• Create useful content that’s share-worthy across your social media platforms.
• Add share buttons to your post and make them visible.
• Encourage people to share, by asking them to.
• Host a social media contest to get more shares.
• Mention and link to social media influencers/power users in your post and notify them.
5. Be consistent in your Unique publication to improve SEO
It is recorded by content marketing institute that producing unique and engaging content is a challenge for most marketers.
Whether you’re a B2B or B2C marketer, you need to be disciplined, when it comes to content creation.
If you’ve chosen to market your business online, then creating unique and helpful blog posts isn’t an option rather a must.
In conclusion, Programmatic page searches are supposed to fit the search query, whether it’s by product search, address, or information. This is why it’s crucial to make sure the content is as unique as possible, and that the user will have the best answer for each query.
Once the above five tactics above is in place, you’ll be able to implement them into your SEO strategy and begin seeing better results for your pragmatic pages.

Tips for Building Brand Authority with Content Marketing

5 Tips for Building Brand Authority with Content Marketing

In order to be a brand authority and attain excellence in content marketing is not an easy task but it will be worth the effort.
When you become an authority, customers or clients begins to count on you which will eventually leads to trust and invariably sales.
Examine what your current brand is, that is what is the current perception of your brand and what are people saying about it? This will give you a hint or areas of strength, weakness, opportunities and threat.
Please note that building your brand authority is not an accident rather a deliberate effort.

1. Identify case studies, reviews, and proof of expertise

There are quite number of examples of those who have authority signals, ranging from testimonials, reviews and perceptions on social media share counts. What is important here is to locate or identify which ones can serve as highlight for your products or services, and figure out the best placement for them.
Your aim is to make people know what you’re talking about by leveraging on third-party validation. Your audience doesn’t just have to take your word for it that you know what you’re doing — other people can attest to the fact that you’re an authority, too!

2. Make sure you answer your audience question

If your content marketing does not answer your targeted audience pertinent question and quest for their knowledge, then there is no way you can build trust and they cannot see you as an authority in that area.
By building on-site content that provides this kind of value, you can build authority while simultaneously building more awareness for your brand. Meaning, you can position yourself as an expert for those who don’t already know you.
Google is a good example as users suggested search help users for appropriate result query. To achieve this strategy: Find out what your target audience is curious about, that is know what they want so as to provide them with answers or solutions to their request. You do this by talking to your customer service representatives, performing keyword research, and using tools like Answer the Public. Then see what content already exists and if you can do better. If you can, get to creating!

3. Use the authority of in-house personality

Brands are built around personalities, either small or big companies can all take advantage of this strategy by just using in house based expert who models the product or services the organization stands for.
An example is to dedicate a page to the persona which feature it founder, talking about his achievements, biographies and credentials with authority signals. For instance, when you mention Steve Job what immediately comes to mind is Apple and that’s suggest to the audience a brand that stand out amongst other gadgets.
To achieve this, you can talk to the in-house expert to share his experience by contributing to blog posts or quotes on the website.

4. Create newsworthy reports and Examples.

One of the best ways to show your authority is continuity in unfolding new information, developments, discoveries and insights. You can do this by prioritizing original research.
In a scenario where you carry out findings on a topical issue, surveys, and reports. These new facts unveiling new insights that is of importance not just to readers alone, but also have value you can pitch to the media.
This is advantageous as it gets you media coverage (which is pertinent to building brand authority) and earning high-quality backlinks, which send signals to Google that you’re an authority.

5. Share some of your secrets

This sounds a bit off for a lot of content marketers and especially for the C-suite. Why should you give away what makes you great?
The question is not out of place, and it cannot be generalized. But in some cases, especially for service-based businesses, sharing information and breaking down exactly how you achieve that greatness can actually build trust which invariably will attracts traffic to your space.
As a content marketer, People appreciate when you’re open and honest. In some cases, even if people know your strategy, clients can partner with you because they don’t have the bandwidth to execute the strategy at scale, as it requires a lot of time and resources. So by knowing how you work to attain that success, they can trust you to handle it for them.

 

Conclusion

Content marketing may take time and effort, but once it is achieved, every other aspect of your marketing will gain more recognition. The very act of investing in content marketing is a big step in building more brand authority. By creating content that’s beneficial for your audience, you’re demonstrating your own knowledge and utilizing your expertise.
By continuing to build on your strategy with the above tactics, you can greatly improve the chances your audience will not only remember your brand, but begin to trust your brand.