Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost traffic, brand awareness, credibility, conversions, and revenue.
So, how do you ensure your blog post catches the eyes of your target audience, buyer personas, and customers?
How to Write a Blog Post
Here are the steps you’ll want to follow while writing a blog post.
. Create your blog domain.
1. A place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.
Create a cms website
A CMS helps you create a website domain where you’ll actually publish your blog. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website).
Register a domain or subdomain with a website host.
Blog’s domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name has not been taken or yet exist on the internet.
Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.
Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like this: yourblog.contentmanagementsystem.com. However, to create a subdomain that belongs to a company website, register the subdomain with a website host.
2. Know and understand your target audience.
Before you start writing your blog post, make sure you have a clear understanding of your target audience that is who you want to reach out to, this must be well thought and define before commencing any blogpost.
Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.
For instance, if your readers are millennials looking to start a business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down.
You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants (and needs).
Don’t have buyer personas in place for your business? Here are a few resources to help you get started.
3. Customize your blog’s theme to suit your brand
Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand.
For example, if you’re writing about sustainability and the environment, green might be a color to keep in mind while designing.
If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. There are two ways to achieve this:
• Logo: This can be your business’s name and/ or logo — it will remind blog readers of who’s publishing the content. (How heavily you want to brand your blog, however, is up to you.)
• “About” Page: You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.
4. Research on your blog topic before you topic.
Before you write anything, pick a topic for your blog post. The topic can be pretty general to start. For example, if you’re a company that sells a CRM for small-to-enterprise businesses, your post might be about the importance of using a single software to keep Marketing, Sales, and Service aligned.
Pro tip: You may not want to jump into a “how-to” article for your first blog post.
For instance, if you’re a plumber writing your first post, perhaps you’d write about modern faucet setups, or tell a particular success story you had rescuing a faucet before it flooded a customer’s house. Here are four other types of blog posts you could start with:
List (“Listicle”): 5 ways to fix a leaky faucet
Curated Collection: 10 faucet and sink brands to consider today
SlideShare Presentation: 5 types of faucets to replace your old one (with pictures)
News Piece: New study shows X% of people don’t replace their faucet frequently enough
If you’re having trouble coming up with topic ideas, check out this blog post by
In conclusion, blogging can help you build brand awareness, become a thought-leader and expert in your field of endeavor, attract qualified leads and readers which boost conversations. With the right team like i4cus Nigeria Limited, and you follow the steps and tips we covered above to begin publishing and enhancing your blog today.