As a small business owner, that want to build a website that provides your clients with great experience and helps you generate more revenues online.
There are basic features you must use to achieve this goal, so as not to lose out on potential customers and revenue unknowingly.
To start, there are 3 strategies among others that will be discussed today here;
Feature #1: Basic Company Information.
When people visit your website, they’re often looking for important details about your business, so this information must be included in on your site. Information like;
people who wants to visit your business will need your address, this information is vital and if possible include the map for direction.
Opening and Closing Time:
this will inform your customers of your operation hours.
WHAT YOU DO:
Make sure you include a description of your business on your site.
‘About us’ menu usually consist this information.
Information like phone number, email address and a contact form to provide future clients will be a great avenue for your business.
Feature #2: Search engine optimized menu
Whatever you put on your website, make sure is user friendly on the search engine optimization. Below search features will be of great experience for users.
integrate regular key words on your site to rank in the search for easy and user friendly.
LONG-TAIL KEYWORDS OPTIMIZATION
contain three or more words search that is relevant to what you offer.
MOBILE FRIENDLY SITE
Your site should be mobile responsive as not all users will access your site from desktop.
Provide informative Content:
This will help you generate traffic to your site as people want information and you can provide it.
When your content is informative, factual, reliable, you will be seen as an authority in your area of specialization hence content helps boost traffic and engagement on your site!