It is inherent in our world today that first impression matters because you may never have another opportunity to make first impression, the same is true as people and online users will judge your website by its design. Hence the importance of a practical and professional website cannot be ignored in order to keep your business and audience glued to the screen.
As a business to business firm, your website plays and create impression of you and your brand as you appeal to multiple business executives and decision makers and you won’t want to jeopardize as a result of bad impression on the design of your website.
Here are 5 proven facts for you to create an exciting website to first impression and move your business to the next level online.
1. EASY TO USE NAVIGATION:
This is very critical in creating an attractive B2B website, it is essesntial to focus on creating easy-to-use navigation. start by using broad and bold headings like “About us,” “Services” Products,” and Contact us.” You can also create subcategories under these headings to help keep your navigation organized.
As a B2B business, your circle is long creating an exciting website design. Business executives and representatives will always come back to your site to find more information and learn about your company. As a result, if your navigation is not organized and attractive, these caliber of people may not want to come back and learn more about you. Therefore, ensure you don’t keep your client(s) struggling with how to access information as the site is there first port of call to strike a relationship with you.
2. MAINTAIN CONSISTENCY IN YOUR DESIGN TO SUIT YOUR BRAND.
In creating an attractive B2B website design, your website should always reflect your brand. Your website represents what you stand for, the reason why you are in business as you will not be there to answer and meet with all intending business owners.
In order to achieve the above, you need to create a style guide. A style guide helps you set a consistent look and feel for your website. It doesn’t matter who work on your website, with a style guide, website, your design looks the same.
Style guide among other things will reflect;
• Your image style
• Your font color
• Your font style (you can have more than 2)
• The brand color (two is advisable)
3. CREATE CTA FUNCTIONS
In creating an attractive B2B web design, people who visit your site are supposed to act. It can be to get a demo, download gated content or sign up for your emails, the crux of the matter is that you are looking for decision-makers to take the next step towards converting consistently.
Calls to Action as the name implies, guide visitors how to proceed if they’re ready to move forward, haven’t gone through the information on the website.
To achieve your CTA, ensure the functions of button are attractive and standout. If is not seen, there is no way they can click on it and do business with you, and never forget to use your colors scheme in the design while it stands out on the page.
Ensure also that your CTA functions are descriptive, it should tell users what to expect as they click it.
4. USE VISUALS THAT ARE VERY ATTRACTIVE TO DRAW ATTENTION
A good B2B website uses visuals to draw people to your website as it plays a vital role in getting your audience to interact with your pages.
The following are visuals that attracts audience attention to your site;
share visuals of your products/services, your team, and any interesting visuals that is relevant to your brand. Make sure you use original photos and stay away from stock images as it give your audience a feel of reality than imagined.
At i4cus Nigeria Limited your B2B website design is important to us as it helps your business grow online. Having an attractive design will help your business go far and sort after from the crowd. You can partner with us to create an attractive b2b website with us as we make all system easier.