machine learning

3 tips to use machine learning for digital marketing

Machine learning and digital marketing
in the year 2020, it was gathered that 30% of companies have employed machine learning services in driving sales and other processes.

Intelligent machine learning applications can be deployed to increase the output of digital marketing programs and implementations. This advancement can help companies with big data management, personalization and delivering a better customer experience.
For you to improve your digital marketing, it is obvious that you will need to focus on Analytics, Personalization, and Optimization which can be done mechanically with the help of machine learning application.
Machine Learning can be used in all aspects of digital marketing, from search engine optimization & marketing, content marketing, paid advertisements, social media and email marketing.
Here are some of the ways Machine Learning based applications and techniques can be used in digital marketing;

1. Marketing automation
With marketing automation tools, it is expected that more than 10% revenue growth within a year are likely to be generated. As a results of this, over 79% of big brand names have started using marketing automation in the last few years.
Market Automation tool will take your growth strategy to the next phase. Tools built on machine learning can decode and learn from trends, suggest actions based on history and past experiences, and also provide accurate analytics to help you develop strategies and take actions that produce results.
Marketing Automation can have the ability for Customer segmentation, pitching to the exact audience, and sending follow-ups become non-human tasks with advanced ML-based marketing tools. After every implementation and campaign, the tool learns automatically and shows scopes for improvement for future campaigns.

2. Improved customer experience
Delivering a high-end customer experience is at the core of an organizations existence. Integrating Machine Learning-enabled chatbots in your digital marketing process especially on your website can add to the customer experience you deliver.

Many customers want their chat queries answered quickly. That’s when an AI and ML-based chat software can be your way out.

Apart from wait time for customers, chatbot integration ensures 24 x 7 x 365 availability and allows you to broaden your database without any manual interference, once trained, and implemented successfully.

Chatbots also allow you to transfer calls or chats to human agents at any point of time during the conversation with the customer.

Another way chatbots can be used in marketing is you can train and make the chatbot learn (because this machine is designed to learn) to send emails, chat messages, and follow up messages on their own. With this you can send your customers information that is related to your services of products lunch.
This will serve as source of information related to consumer behavior and product performance. These metrics can be used for developing strategies in the future.
3. More optimized advertising
The traditional way of advertising includes choosing the right advertisement content and selecting the right channel or platform to display your advertisement. You will also need to work on finalizing the right time to show your advertisement. This is more a manual job with high chances of ads not delivering to expectations.
With AI-based advertising tools, such as Facebook Ads or Google Ads, you can pitch well-optimized ads to your audience. They allow you to find the right audience for your ad and cut your advertising cost significantly.
Apart from reaching your potential customers, you can display ads in a variety of formats and multiply the outcomes from different angles using these advanced ad channels. Just at a glance, you can find potential customers based on the traits of your existing customers or the customers of your competitors.
Not only that, you can send your ads when your average audience is most active. This new-age technology saves your time and spends while improving your returns on investment.
In conclusion, Social media is the most used marketing tool after email. It has also emerged as the main tool to deliver customer service in real-time. Customer engagement, brand promotion, and lead generation are also the top activities of brands on social media. You can use Machine Learning technologies to strengthen your social media as well as with the right team like i4cus Nigeria Limited, your digital marketing just got easier.

video tips for marketing

3 Videos and Tips that will be important to Your Social Media Marketing

1. Live videos
For those who have a good number of following various social platforms as YouTube Live, Facebook Live and other streaming services which made it easy to connect with your audience. These platforms afford you to talk with your followers and potential users.
Live videos are very effective for announcements, behind-the-scenes activities, and product information videos. Constant video clips updates can continuously engage your audience, as much as longer live video sessions can be a way to go deeper with your followers through Question &Answer sessions and as well as direct chats.
Tips for video
• Invest in the right technology. Lightings and sound are important.
• Do a check on your devices to make sure all your technologies are working.
• Use scheduling tools, such as Facebook’s Premiere, to make your video more visible for better participation.
• Promote your livestreams well ahead of time on your social media accounts.
• Be consistent in your program say weekly for your audience.

2. Behind the scenes videos
Behind the scene videos tends to be more personal as it showcase day-to-day operations,offices, processes, and more. Behind the scene also capture employees’ interviews, talk with vendors, or with your best customers. These things are designed to give prospective customers/followers a better idea of who you are and how your company works.
This kind of video is designed to build trust and brand identity. Brands becomes exceptional with this kind of video as it dig gives the users opportunity to dig down into that compared to other on-screen brand displays. A memorable behind-the-scenes video can grow a relationship between company and customer – and if the video is entertaining or sufficiently informative, it will be shared.
Tips for Behind-the-scenes video
• Infuse these videos with personality.
• Incorporate customers, vendors, or employees into the videos.
• Think about the little things that employees do routinely that your customers might find interesting.
• The video should tell the story of your products, your brand, and your people.

3. Tutorial videos
Tutorial videos are the most appealing and the most frequently shared on social media. This kind of video is designed to relate your products and services or can be broader topics that relate to your audience and the industry at large.
Such Tutorial videos must be clear, entertaining and educational. It need to be long to show every step and short enough to be engaging as long as the interest of the audience and sustained. Emphasized the most important information in the first minute, while the total video shouldn’t be longer than a few minutes.

Tutorial video tips
• Do a survey or research about what tutorials your followers would be most interested to watch.
• Be active in comments and respond to messages throughout the video’s live presentations.
• Make sure you engage tools or techniques your followers have or understand.
• Be very clear in your videos and to the point so that your followers can easily follow.
• Have a clear call to action at the end.

website speed test

6 Free Online Website Speed Test Tools

1. GTmetrix –
An online tool that uses YSlow and PageSpeed to evaluate your website’s front-end performance, giving you easy-to-understand information.

2. Rigor
This tool will scan a web page and gather data pertaining to web performance. You are required to provide and verify your email address in order to run tests.

3. SiteSpeed
This web-based website speed testing tool displays relevant data on page-rendering time, such as number of connections made, number of requests made and total download time. It also has additional features such as being able to run the test even if the web page has HTTP authentication (simply supply it with the password to the page) and the ability to simulate different types of Internet connections.

4. OctaGate SiteTimer
is a rather straight forward online tool: you plug in the URL you want to test and, in turn, it will output a bar graph featuring all web page objects containing information such as download start times, end times and duration for each. This tool is beneficial for quickly discovering slow-loading page objects so that you can optimize them to improve website speed.

5. Webslug
Similar to the tool mentioned above, this web tool will compare the site performance of two websites.

6. Web Page test
This nifty online tool tests your web page’s rendering speed in real browsers (Chrome, Firefox and IE) and gives you a choice of conducting the test from several locations around the world. It also has advanced settings with options for simulating common Internet connection speeds (e.g. DSL and 56K dial up) and ad-blocking so you can see the performance cost of running ads on your site.


strategy for digital marketing


1.You have to define your goals.
As a first timer in digital marketing, it is important you start by first identify and define your goals, that is the ‘why’. This is critical so as to craft your strategy or approach as it relates to those goals. if your goal is to increase brand awareness, you will have pay more attention to reaching new audiences via social media.
Again if the idea is to increase sale on a product or services you might want to pay close attention on SEO and optimizing content to get potential customers on your website. When the goal is defined, digital marketing strategy becomes easier to craft out so as drive home those values.

2. Have budget for each digital channel.
As with anything, the budget you determine really depends on what elements of digital marketing you’re looking to add to your strategy.
If you’re focusing on inbound techniques like SEO, social media, and content creation for an already existing website, in this case you don’t need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, but the only investment you’ll need is your time if you don’t have plan to outsource it.
You commence your digital marketing by hosting a website and creating content using various Content Management System. If you are on a tight budget, you can get started using WordPress hosted on WP Engine, using a simple them from StudioPress, and building your site without code using the Elementor Website Builder for WordPress.

While in order to use paid online advertising and purchasing email lists, it will definitely cost some expense but not much. The costs are determined by what kind of visibility you want to receive as a result of the advertising.
For instance, to implement PPC using Google AdWords, you’ll bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your business or services. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it’s a good idea to focus building your organic reach, too.

3. Identify your target audience.
One of the biggest benefits of digital marketing is the opportunity to target specific audiences – however, you can’t take advantage of that benefit if you haven’t first identified your target audience.
That which circle of influence do you want to reach out based on your field of operations, your target audience might vary depending on the channel or goal(s) you have for a specific product or campaign.
For instance, perhaps you’ve noticed most of your Instagram audience is younger and prefers funny memes and quick videos — but your LinkedIn audience tends to be older professionals who are looking for more tactical advice. You’ll want to vary your content to appeal to these different target audiences.
4. Strike balance between paid and free digital strategies.
A digital marketing strategy most likely needs both paid and free aspects to truly be effective for campaigns or increase sales depending on the goal(s).
For instance, if you spend time building comprehensive buyer personas to identify the needs of your audience, and you focus on creating quality online content to attract and convert them, then you’re likely to see strong results within the first six months despite minimal ad spend.
However, if paid advertising is part of your digital strategy, then the results might come even quicker. While pad advert can be quick, fast and instantaneous free ads takes time to build as most audience are engaged by medial influencers who will not render such services for free.
Ultimately, it’s recommended to focus on building your organic (or ‘free’) reach using content, SEO, and social media for more long-term, sustainable success.
5. Make your digital assets mobile responsive.
A key component of digital marketing is mobile marketing. It is a known fact that smartphone usage as a whole accounts for 69% of time spent consuming digital media in the U.S., while desktop-based digital media consumption makes up less than half — and the U.S. still isn’t mobile’s biggest fan compared to other countries.
This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing umbrella, too.
Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it’s important to always have a mobile user in mind when creating them, as image dimensions are smaller on mobile devices and text can be cut-off.
There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it’s hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you’ll be creating digital experiences that work for your audience, and consequently achieve the results you’re hoping for.

Apple Watch5


Apple Watch Series 5, debuting an Always-On Retina display that never sleeps,
so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation,
users better navigate their day, while international emergency calling1 allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby. Apple Watch Series 5 is available in a wider range of materials, including aluminium, stainless steel, ceramic and an all-new titanium.
Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.

Market research


Time and season have change as a result of the advent of technology and the power to make decisions is solely the responsibility of the consumers. They can research your product or service and make informed decisions entirely on their own.
Again, consumers will rather want to connect to their circle of influence to make decisions or surf for information online rather than speak with any person from your organization.
Haven’t said that, it is pertinent to adapted to new marketing strategy to complement the way today’s consumers research, shop, and buy.
To achieve that, an understanding and define who are the buyers, your specific market, and what influences the purchase decisions and behavior of your target audience members. To do so a market research must be carried out in order to venture into the space.

Market research, what it is?
Market research is the process of gathering information about your business’s buyers personas, target audience, and customers to determine how viable and successful your product or service would be, and/or is, among these people.

Advantage of market research?
Market research allows you to meet your buyer where they are. As our world (both digital and analog) becomes louder and demands more and more of our attention, by understanding your buyer’s problems, desired, pains and proffer solutions that is appealing and acceptable to them.

• Where your target audience and current customers conduct their product or service research
• Which of your competitors your target audience looks to for information, options, or purchases
• What’s trending in your industry and in the eyes of your buyer
• Who makes up your market and what their challenges are
• What influences purchases and conversions among your target audience.
Primary vs. Secondary Research
There are two main types of market research that your business can conduct to collect actionable information on your products including primary research and secondary research.

Primary Research
Primary research is the pursuit of first-hand information about your market and the customers within your market. It’s useful when segmenting your market and establishing your buyer personas. Primary market research tends to fall into one of two buckets: exploratory and specific research.
Secondary Research
Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business). Secondary research is particularly useful for analyzing your competitors.


1. Interviews
Interviews allow for face-to-face discussions (in-person and virtual) so you can allow for a natural flow or conversation and watch your interviewee’s body language while doing so.
2. Observation-Based Research
Observation-based research allows you to sit back and watch the ways in which your target audience members go about using your product or service, what works well in terms of UX, what roadblocks they hit, and which aspects of it could be easier for them to use and apply.
3. audience Buyer Persona Research
Buyer persona research gives you a realistic look at who makes up your target audience, what their challenges are, why they want your product or service, what they need from your business and brand, and mor
4.Focus Groups
Focus groups provide you with a handful of carefully-selected people that you can have test out your product, watch a demo, provide feedback, and/or answer specific questions.
5. 3. Product/Service Use Research
Product or service use research offers insight into how and why your audience uses your product or service, and specific features of that item. This type of market research also gives you an idea of the product or service’s usability for your target audience
6. Market Segmentation Research
Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics — this way, you can determine effective ways to meet their needs, understand their pain points and expectations, learn about their goals, and more.

tips for designing school portal


1. Easy to Use. As with any website or app, your portal should be user friendly and simple enough to figure out. The purpose of the portal is to make information access easier for the users – so give them a reason to use your platform, otherwise you’ll find that people would prefer to do things the manual way. Study the layout of most popular websites, apps or portals that they use and try to notice a pattern of the most common elements.
See our 8 tips on school website design for more helpful tips
2. Tailor for mobile: These days, everyone is mobilized and no one can afford to be tied to their desk phones or computers. Your platform needs to match this new world. The school portal you adopt should be accessible and work the same on each of your customer’s most relied upon devices: smartphones, laptops, tablets and desktop computers.
3. Stick to relevant Information: One mistake many people make when designing a portal is bombarding the users with all sorts of information. Instead, includes only the most relevant information for the specific users role on their dashboards or front pages and then provide links to more detailed or general information elsewhere so the user can choose what to see.
4. Combine it with a School Management Software: If you want to make your portal even more powerful and effective, you can integrate it with a robust school management system to combine records management features of a school management software, with the connectivity and collaboration features that a portal has to offer.
These are the 4 most essential tips for anyone thinking of designing the perfect school portal website. Good luck!



For you to build a Learning Management System (LMS) that learners will love and visit repeatedly. You need to make your LMS a full-fledged learning portal that delivers a memorable learning experience and customize it according to your school or organization’s branding. Organizing courses in a simple, easy to access format, making it visually appealing, including gamified features – This among other things will help build an LMS that learners will love to use. Let’s explore 7 tips to help with this.

1. Course Builder
The most important feature of an LMS is the ability to create courses that will be used to train staffs or employees in your school or organisation as the case may be. It should be able to create various kinds of courses from topics to quizzes for testing students and learners.
2. Content Management
Just like how content is essential for a website or application, it is of equally high importance when it comes to the development of a learning management system. When you build your own LMS, the content management feature should allow you to create content that will be used for training or lectures of employees and staffs.
3. Skills Assessment, Testing
In addition to the course builder, an LMS should have a tool to manage and assess skills that learners acquire during training/lectures. Skills assessment is vital to see whether training is adequate. Assessing skills can come in the form of quizzes and assignments.
4. Achievements, Statistics, Surveys
A well-developed LMS should give you the ability to track the progress of learners. This includes the number of quizzes taken, how long it took to complete a quiz, and the number of assignments completed. You can even add incentives based around an employee’s achievements to encourage continued use of the LMS.
5. Social structure
When you build a custom learning management system, you intend on making the learning process for trainees easier. One way of doing this is by giving employees or students the chance to have a community experience. You can add a live chat or forum section where employees can get quick answers to the questions they might have. These will make it easier for learners to connect and share information with other people within your company.
6. Mobile support
When you create a learning management system, make sure it is accessible on all kinds of devices. The goal is to provide access to an LMS throughout the day. Since most people use their mobile devices more often than computers, having an LMS that works on mobile devices is a must. Mobile version also gives them the flexibility to take courses when it is most comfortable for them.
7. Notifications
Like most software applications, an LMS should provide real-time updates on its programs, particular lessons or even exams. students or Employees would receive notifications like: Hey, [employee name]! The new block “How to close deals more effectively” goes live tomorrow this time. Don’t miss it!
System can send notifications in the form of:
Simple text
Action buttons.

Final thought, Make your learning management system an effective learning hub for all your online training/lectures activities with i4cus Nigeria Limited as making it easier is our watch word.



Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost traffic, brand awareness, credibility, conversions, and revenue.

So, how do you ensure your blog post catches the eyes of your target audience, buyer personas, and customers?

How to Write a Blog Post
Here are the steps you’ll want to follow while writing a blog post.
. Create your blog domain.
1. A place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.
Create a cms website
A CMS helps you create a website domain where you’ll actually publish your blog. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website).
Register a domain or subdomain with a website host.
Blog’s domain will look like this: The name between the two periods is up to you, as long as this domain name has not been taken or yet exist on the internet.
Want to create a subdomain for your blog? If you already own a cooking business at, you might create a blog that looks like this: In other words, your blog’s subdomain will live in its own section of
Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like this: However, to create a subdomain that belongs to a company website, register the subdomain with a website host.

2. Know and understand your target audience.
Before you start writing your blog post, make sure you have a clear understanding of your target audience that is who you want to reach out to, this must be well thought and define before commencing any blogpost.
Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.
For instance, if your readers are millennials looking to start a business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down.
You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants (and needs).
Don’t have buyer personas in place for your business? Here are a few resources to help you get started.
3. Customize your blog’s theme to suit your brand
Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand.
For example, if you’re writing about sustainability and the environment, green might be a color to keep in mind while designing.
If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. There are two ways to achieve this:
• Logo: This can be your business’s name and/ or logo — it will remind blog readers of who’s publishing the content. (How heavily you want to brand your blog, however, is up to you.)
• “About” Page: You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.
4. Research on your blog topic before you topic.
Before you write anything, pick a topic for your blog post. The topic can be pretty general to start. For example, if you’re a company that sells a CRM for small-to-enterprise businesses, your post might be about the importance of using a single software to keep Marketing, Sales, and Service aligned.
Pro tip: You may not want to jump into a “how-to” article for your first blog post.
For instance, if you’re a plumber writing your first post, perhaps you’d write about modern faucet setups, or tell a particular success story you had rescuing a faucet before it flooded a customer’s house. Here are four other types of blog posts you could start with:
 List (“Listicle”): 5 ways to fix a leaky faucet
 Curated Collection: 10 faucet and sink brands to consider today
 SlideShare Presentation: 5 types of faucets to replace your old one (with pictures)
 News Piece: New study shows X% of people don’t replace their faucet frequently enough
If you’re having trouble coming up with topic ideas, check out this blog post by

In conclusion, blogging can help you build brand awareness, become a thought-leader and expert in your field of endeavor, attract qualified leads and readers which boost conversations. With the right team like i4cus Nigeria Limited, and you follow the steps and tips we covered above to begin publishing and enhancing your blog today.

backlink website


1. Make Use of guestographics
The nature of your content can be upgraded from just a being a content to be valuable status, this is made possible as through Infographics.
Haven’t said that, infographics are not that easiest to create without the proper resources available. Amongst the tedious creation of it are the time and resources it consumes when collecting original data. As a result, many content writers who are supposed to create a separate infographic for their articles end up pulling from the web and link them.
The above creates a vacuum and an opportunity to use original infographics as a link building tool. Instead of just featuring an infographic on your website, you can pitch it to external publications in exchange for a link and this strategy is referred to ‘guestographics’ as propounded by Brian Dean.

2. Create guest posts for external publications
Writing for external publications has a lot of marketing benefits. Guest posting helps establish your brand as a thought leader, reach your audience in a new way, and — you guessed it — build links.
But just like many other link building tactics before it, guest posting turned very spammy, very quickly. People began throwing together mediocre content, inserting as many links into it as possible, and shopping it around to any website that would publish it.
As a result, most publications developed strict guest posting guidelines to weed out writers who were solely creating content to get links.
For starters, try and reach out to publications that your audience visits. Writing an article for a publication that your audience doesn’t read is a waste of time and resources.
In the year 2020, Google took notice too as reflected on their Twitter to warn SEOs and marketers against guest posting as a spammy link building practice.
Guest posting still works to improve your website’s domain authority. All that you need to do is to just approach it ethically.
Be quality driven and value your audience as they play major role in your content writing skills. That your article is published externally doesn’t mean it’s acceptable to give it less attention than a piece you’d write for your own website.

It is pertinent to note that public relation and SEO have a lot in common.
But when it comes to acquiring links, building relationships is one of the premier tactics for getting the job done. It also happens to be central to effective public relation.
You can Start by connecting with people in your industry and those who work at popular digital publications. That doesn’t mean blasting everyone in your LinkedIn network and asking for backlinks or media placement. It means forming genuine, mutually beneficial relationships. In order words be intentional about building a long lasting relation that is not one sided by creating a synergy with fellow members of your sphere.
Leverage social media and start to build a brand for your company and your thought leaders. Interact with the people in your industry and start sharing original content and ideas.
Many people think you have be a business executive to begin to build a brand, rather it is vise visa. Established yourself as a brand, carve a niche for yourself in the area of interest and partner with people in that space for a mutual relationship.
Plus, the way you present yourself online is still an extension of the company you work for. Growing your own brand will also help to build awareness for your business.
When you start to form connections and become more known among your peers, you’ll notice it’s a lot easier to pitch them for media opportunities.
Note that relationship building is a long-term process which require patience, it payoff makes it well worth the wait.

4. Create Content worthy link
As it is famously said,SEO trends come and go, but good content never goes out of style.
Although “good content” will change depending on who you’re asking. However, for the purpose of building links, we define “good content” as something that’s worth linking to. A good content worthy link has the following criteria:
• Offer a unique opinion or approach
• Be the best and most authoritative resource on the subject
• Be a source of original or aggregated data
• Aim to create top-notch content that builds links on its own. If you can create good content and optimize it to rank in the top five organic search results, you’re in a powerful position.

When thinking long-term, build a plan to create link-worthy content and start growing relationships with others in your industry. While you work on that behind the scenes, dedicate time each week to tactics that will win you backlinks more quickly, such as finding unlinked mentions and reclaiming lost links. Building a link has never been easy but with i4cus Nigeria Limited, we make it easier.