Machine learning and digital marketing
in the year 2020, it was gathered that 30% of companies have employed machine learning services in driving sales and other processes.
Intelligent machine learning applications can be deployed to increase the output of digital marketing programs and implementations. This advancement can help companies with big data management, personalization and delivering a better customer experience.
For you to improve your digital marketing, it is obvious that you will need to focus on Analytics, Personalization, and Optimization which can be done mechanically with the help of machine learning application.
Machine Learning can be used in all aspects of digital marketing, from search engine optimization & marketing, content marketing, paid advertisements, social media and email marketing.
Here are some of the ways Machine Learning based applications and techniques can be used in digital marketing;
1. Marketing automation
With marketing automation tools, it is expected that more than 10% revenue growth within a year are likely to be generated. As a results of this, over 79% of big brand names have started using marketing automation in the last few years.
Market Automation tool will take your growth strategy to the next phase. Tools built on machine learning can decode and learn from trends, suggest actions based on history and past experiences, and also provide accurate analytics to help you develop strategies and take actions that produce results.
Marketing Automation can have the ability for Customer segmentation, pitching to the exact audience, and sending follow-ups become non-human tasks with advanced ML-based marketing tools. After every implementation and campaign, the tool learns automatically and shows scopes for improvement for future campaigns.
2. Improved customer experience
Delivering a high-end customer experience is at the core of an organizations existence. Integrating Machine Learning-enabled chatbots in your digital marketing process especially on your website can add to the customer experience you deliver.
Many customers want their chat queries answered quickly. That’s when an AI and ML-based chat software can be your way out.
Apart from wait time for customers, chatbot integration ensures 24 x 7 x 365 availability and allows you to broaden your database without any manual interference, once trained, and implemented successfully.
Chatbots also allow you to transfer calls or chats to human agents at any point of time during the conversation with the customer.
Another way chatbots can be used in marketing is you can train and make the chatbot learn (because this machine is designed to learn) to send emails, chat messages, and follow up messages on their own. With this you can send your customers information that is related to your services of products lunch.
This will serve as source of information related to consumer behavior and product performance. These metrics can be used for developing strategies in the future.
3. More optimized advertising
The traditional way of advertising includes choosing the right advertisement content and selecting the right channel or platform to display your advertisement. You will also need to work on finalizing the right time to show your advertisement. This is more a manual job with high chances of ads not delivering to expectations.
With AI-based advertising tools, such as Facebook Ads or Google Ads, you can pitch well-optimized ads to your audience. They allow you to find the right audience for your ad and cut your advertising cost significantly.
Apart from reaching your potential customers, you can display ads in a variety of formats and multiply the outcomes from different angles using these advanced ad channels. Just at a glance, you can find potential customers based on the traits of your existing customers or the customers of your competitors.
Not only that, you can send your ads when your average audience is most active. This new-age technology saves your time and spends while improving your returns on investment.
In conclusion, Social media is the most used marketing tool after email. It has also emerged as the main tool to deliver customer service in real-time. Customer engagement, brand promotion, and lead generation are also the top activities of brands on social media. You can use Machine Learning technologies to strengthen your social media as well as with the right team like i4cus Nigeria Limited, your digital marketing just got easier.