Content Improvement

HOW TO IMPROVE CONTENT PERFORMANCE

Content is dominating and becoming the order of the day in an SEO environment if not the most important factors. When you pay close attention to content of what Google has been communicating to webmasters in the last few years, you will discover that they’ve put a strong emphasis on “content” as a decisive ranking factor.

The big question is therefore what are the contents that are not performing? Content here refer to either pages or editorial or transactional/commercial, that does not perform up to its potential. This could be content that never did generate any organic traffic despite the efforts you might have put in or content that either used to attract a good level of organic traffic and now doesn’t,

REASON FOR NON PERFORMING CONTENT
There could be many reasons as to why a content is not performing well, but can be simply put that the content is not good enough to rank in the top status. In no particular order, here some reasons;
1. content that are not up-to-date
Certain topics, subjects tend to be more prone to searches because of the prevailing issues and more findings on the subject with more recent updates will make your content visible, as far as your content is very topical, and such a topic rely/depend on information which may change with time, Google tend to reward sites that put effort into keeping the content fresh and up-to-date. Users care a lot about fresh content, no one wants to read an “SEO guide to improve nonperforming content” that was created in 2012! Apart from search engines themselves.
2. When your content is too “thin” compared to what is trending
Your content doesn’t have to be lengthy as there are no rules or formula that say so however your content may underperform due to its non-compelling nature like others. As a result google tend to prioritize other site ahead of yours.

3. When your content does not match user’s intention
this is a common mistakes many content creator make, you may have a good content and even relevant to your users, but may not suit the intent that Google is showcasing in the SERP for the keywords of focus hence your content not be featured.
The aim of SEO’s is to match user intent, which means you first need to understand the what and the who before defining the how. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.
4. When your content is not an ideal format Google prioritizes
Google has a format or certain way an SEO should behave, if your content does not conform to this standard, It will not get the expected visibility.
GUIDE ON HOW TO FIX NO PERFORMING CONTENT
1. Map your pages against the right keywords
This is vital because you must have a clear understanding of not only what keywords you want to rank for, but also what keywords you are eligible to rank for this is key to an SEO search visibility.
In doing the above, be realistic about your ranking possibilities: mapping your page against several keywords variations, all of which show very different SERPs and intents, is not realistic.
It is advisable to pick two or three primary keyword variations and focus on getting your content as relevant as possible to those terms.
2. Make the right content amends

Using the intent audit and keyword mapping insights, you can now work on your actual page content, focus on writing great content for the user (and not for Google).
Be sure to use enough spacing between lines and paragraphs. This days People’s don’t have patient for long and un-organized write ups, it is assumed that readers will scan through your content rather than read word for word when not precise and engaging.
When writing content, make sure the tone of voice and language are in alignment with target audience for example, if you can write things in plain English as against highly technical jargon, do so and don’t over-complicate your content.
Once you that, request indexing of your page in Google Search Console with the URL inspection tool.
3. Write great metadata
• SEO keyword research is the obvious choice to write compelling metadata, but don’t forget about PPC ad copies — check what PPC ad copies work best for your site and take learnings from them.
• Title tags are still an incredibly important on-page ranking factor, so dedicate the right time when writing unique and keyword-rich titles.
• Though Meta descriptions are not a ranking factor, but they play a vital role in enticing the user to click on a search result. So from a CTR perspective, they still matter.
• Don’t change metadata too often: ensure you do your proper research and give enough time to properly test new metadata, once implemented.

Final Note
Content that not performing or Underperforming content is a very common issue and should not take any content creator by surprise, especially considering that content is considered among (if not the) most important ranking factors in 2020. With the right tools and process in place, solving this issue is something everyone can learn: SEO is not black magic, the answer tends to be logical.
And the above guide when follow will make any non performing content to achieve it potentials and with the right team like i4cus Nigeria Limited onboard your platform, you are set to make things easier.

how to add Online store on website

3 VITAL TIPS ON HOW TO ADD ONLINE STORE TO YOUR WEBSITE

It is often common that people create a website before setting up their online store. This is true considering the website is the poster of any business, and adding an online store can be an afterthought. Considering the importance of technology on today’s human endeavors, it doesn’t have to be an afterthought any longer rather part of the plan in building an organization website. Below are the ways to build in an ecommerce on existing or new website;
1. Addition of ecommerce features on your existing website
The first option to add a store to your website is to integrate ecommerce functionality into your website. This is possible if you have full access to edit your website on your own or engage a third party who is your host.
You can just add payment gate ways and shopping carts to make the site an ecommerce compliant.
In order to add ecommerce functionality to current website, there are numbers of third party tools that can be use to integrate ecommerce functionality. Enumerated here are few good ecommerce integration tools:
Selz
Selz enables you to build an ecommerce storefront on your existing website.
It provides you with an easy-to-use shopping cart for your customers which come equipped to add products as users shop and review them before checking out. Selz tool have the ability to send reminders to shoppers.
Another advantage of this tool is that it makes it easy for you to integrate buy buttons into your website. You can customize and design buy buttons without complicated coding or hassle.
Below are features of Selz:
1. Security for your store
2. Built-in payments
3. Mobile-friendly shopping carts
4. Customized buy buttons that match your business’s style
Snipcart
This tool works mostly with content management systems (CMS), and also on sites that don’t run on a CMS. Snipcart allows you to add product attributes to your goods to create a transactional platform. This tool makes it quick and easy to integrate a shopping cart fast, saving you time.
Snipcart platform enables you to add ecommerce functionality to your website. It uses HTML and Javascript to integrate the cart into your site, here are few features of snipcart:
1. Ability to sell physical and digital goods
2. Mobile-friendly and responsive shopping carts
3. Automatic email invoices and confirmation.
4. Subscription and recurring payment capabilities
5. Multiple payment support options
6. Develop custom promo codes and coupons
2. USE SHOPIFY BUY-BUTTON
To add ecommerce to your website can also mean to use the Shopify Buy Button. When you use this tool, you get an embeddable product cart and checkout that you can incorporate on your site. You can set up code for individual products and collections.
In order to make your site shoppable and an ecommerce platform solution,the use of Shopify Buy Button id very critical, you can create a user-friendly shopping experience. From mobile-friendly checkout carts to secure shopping experiences, Shopify is just the best model to use to offer users an engaging experience.
Shopify makes it easy for you to customize your shopping experience, too. You can build buttons and carts that match your business’s style, creating a more cohesive shopping experience on your website.
3. USE PLUGIN TO ADD STORE TO YOUR WEBSITE
if your site is hosted on a CMS platform , you need an ecommerce plugin for these site. So, like one of these, you can search in your respective site’s store for an ecommerce plugin and this applicable to companies that built there sites on third-party platform.
For you to add an ecommerce plugin to your existing website is relatively easy and simple. All you need is to find the right one and integrate it into your site to start selling your products.
At i4cus Nigeria Limited we know how to add an online store to your website and can build you a separate ecommerce site if you need it. i4cus will deliver an SEO-friendly website that drives more leads and revenue for your company.

e-commerce tip

4 INTERESTING TIPS TO BUILDING AN E-COMMERCE SITE

1. BUILD A MOBILE RESPONSIVE SITE
if you want people to find your products when they search, you need to use responsive design.A mobile-friendly site is critical for ranking in search results too. Since Google moved to a mobile-first indexing system, you need to have a mobile-friendly design to rank in search results. So. To follow this ecommerce design best practice, you need to integrate responsive design. Responsive design enables your site to adapt to whatever device a user uses. Your website will adjust to the device’s screen, so your audience gets the best experience.
2. YOUR SITE TO DISPLAY ON THE SEARCH RESULT
A deliberate SEO site design will make your audience find your products and will. The importance of SEO in building your site cannot be overemphasized in order to ranktop most in the search result on any search engine.

Here is how to achieve the above
a. Use keywords in service or product listing
To help your products appear in front of the right leads, you need to integrate relevant keywords into your product pages. You can find the right keywords by conducting keyword research. Use a keyword research tool, like KeywordsFX, to help you find relevant terms.
3. MAKE YOUR SITE LIGHT AS POSSIBLE TO LOAD QUICKLY
To check your site’s load time, use Google PageSpeed Insights. This tool will help you see your site’s current load time, as well as suggestions for improving your page speed. Some common tactics for boosting site load time include:
To achieve the above here is what to consider
1. Reducing redirects
2. Minifying CSS, JavaScript, and HTML
3. Enabling browser caching
4. files Compressing heavy image

4. MAKE YOUR NAVIGATION KEY EASY TO KEEP THE USER GLUED TO YOUR SITE
If you want to know how to build a successful ecommerce store, start by utilizing white space on your site. White space helps you keep your site clean and organized
When you use white space, you help your audience stay focused on what matters most. A cluttered site distracts your audience and makes it difficult for your audience to concentrate on important information.

In this example from GameStop, you can see a lot of space, allowing users to focus on the crucial information on the page, like the products highlighted.
When you have a clean website like GameStop’s, users are more likely to stay on the page and engage. If your site has content on every inch, your audience will likely get overwhelmed and leave.
So, for ecommerce design success, focus on integrating white space to keep your site presentable and engaging.

strategies to improve your app download

5 Strategies to Improve Your App Download

1. NAME AND DESCRIBE YOUR APP APPROPRIATELY
A good title means the difference between people knowing your product and service by name and easily identified.
For your application to stick in people’s mind, the name will have to be unique and appropriate. You are to look out and check for a good and unique name for yourself, however here are some suggestions for coming up with your app name.
• Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs.
• Don’t use names that are already in use – do a lot of research before you settle on a name and ensure you patent it to avoid litigation.
• Keep your app name short and sweet, easy to spell, and memorable.
And while app stores give you a 225character limit, it is advisable you use around 25 of them, because in a search result only 25 shows up, so be sure those characters are used wisely.
Your description is where you need to be most strategic about ASO. It works similarly to the meta description tag for a website but isn’t searchable on the app store.
2. SOCIAL MEDIA ENGAGEMENTS
While building your app, consider and decide which social networks in the design hence speak from that angle to match with the mobile app personality.

When posting, use that position consistently. Don’t bore your users with bland business language. But if your app is geared towards young professionals, that business speak might suit your audience well.
Here are major social media platforms where apps tend to get the most attention:
• Facebook
• Twitter
• Youtube
• Pinterest
• LinkedIn
• FourSquare
Please note that each social media platform has its own terms of service regarding contests, giveaways, and advertising. Be sure you’re never in violation of them while you draw attention to and build loyalty for your app.
3. EFFECTIVE MARKETING
Marketing is well structured and timely hence it required proper budgeting but to get a sudden spike in downloads for your app in a very short time, concentrate all your marketing spending into a small time frame.
It takes some courage and dedication to roll out a full marketing campaign all at once, but if done successfully, you can see some awesome returns.
Depending on your total budget, you should spend the money within a few days or a week at most. Spread your advertising across the channels that are most popular with your target audience, which could include:
• Social media
• Email Marketing
• SMS marketing
• Content Marketing
• App directory sites
• Relevant blogs/magazines
A lot of your downloads will come from organic searches, but many downloads will come from your web-version landing page. That’s why you should also create a webpage dedicated to your app with a clear call-to-action directing users to download your app.
4. SMART KEYWORDS
Remember when we talked earlier about the difference between SEO and ASO?
We’ve covered a lot about ASO so far, so here’s how to make sure your app is optimized for search engines.
Say you have a finance app called “Modern Finance.” When choosing your keywords, you’ll want to include the word “finance” as many times as possible in any relevant copy or descriptions found by search engines.
What other terms do you think users are searching for when looking for the need that your app fulfills? Take the time to perform keyword research to see which words tend to get the most traffic.
You can also use the normal Adwords Keyword Tool to search for lateral keywords to use as well. Lateral keywords are the ones suggested by Google after you’ve located your app.
But remember – you shouldn’t just choose any keyword because it has high search volume. Any keyword you use should be accurate and relevant to your app and audience. If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer as a consequence.
5. FOCUS ON THE USER
It’s not all about the number of downloads you get. It’s also important to know how, when, where, and by whom your app is used.
Analytics are very important to determining what your users want the most out of your app, and how you can deliver that. They’re also the key to generating continuous downloads.
Analytics should inform you of your users’ behaviors from download until deletion (if they ever do delete your app!). They should also facilitate A/B testing to determine what works best based on certain trigger points you set up inside the app. most used analytics on the planet is undoubtedly Google’s Universal Analytics.
Conclusively always remember to keep your target audience’s preferences in mind when trying out these strategies. What works best for general consumers might not work as well for your audience – so use these tips while keeping their best interests at heart.
If you do all of this successfully, you can feel pretty confident knowing you’ll be able to drive some serious app sales.

Tips for Building Brand Authority with Content Marketing

5 SEO Strategies for Pragmatic website

To plan and implements SEO strategies for sites that has millions of pages is such a huge and herculean task, but with the below strategies it can make it simpler.
Programmatic pages are pages that generates automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically.
These volumes of pages are in major verticals like informational sites, real estate, e-commerce, and travels. These all rely on programmatic pages to build their SEO strategy, with a dedicated page for each product and category. This set up can lead to hundreds of millions of pages — they’re efficient, functional, and user-friendly, however, they do come with some SEO challenges.
Many strategies that typically work for sites with only a few hundred pages won’t necessarily get the same results on larger sites. While small sites rely on manual and meticulous content creation, pragmatic page are the main traffic driving pages of the sites
1. KEYWORD RESEARCH AND MODIFIER
Planned keywords research is one of the biggest challenges when operating on a programmatic scale. When working on a sizable set of pages and keywords, it’s important to choose and find the right keywords to target across all pages.
In order to be efficient and effective, it is important that you divide site pages into a few templates before digging into the research itself. Below are some of the templates and they include:
• Categories
• Sub-categories
• Product pages
• Static pages
• Blogs
• Informational pages
• Knowledge base/learning
Once you have all the page templates puts together, you are to build keyword buckets and keyword modifiers.
Keyword modifiers are additional keywords that, once you combine them with your head terms and core keywords, help with long tail strategy.
Programmatic pages typically hold the majority of the site’s pages. Example is Trulia, with over 30 million indexed pages in which majority of which are pragmatic hence, those pages are usually the most important on a larger website, both in terms of volume and search opportunity. Thus, you must ensure the use of the right keyword modifiers across each page template’s content.
Once you have the keyword modifiers, you must implement them across the title tags, descriptions, headline tags, and content on the page template(s) the modifiers are for. Even when you multiply this strategy by millions of pages, having the right keyword modifier makes updating your programmatic pages a much easier process and much more efficient.
2. SEO SPLIT TESTING
The beauty of working on a large scale SEO campaign is that you have access to big data and can utilize it for your SEO efforts. Unlike regular A/B testing, which tests human behavior, A/B split testing is purely for crawlers.
The split testing process is usually based on the same or similar templates of pages. Split the page into two or three groups — one group acts as a control, while the other groups are enabled. Test the following criteria:
• Changing the keyword modifier of SEO tags (title tag, description, H tags, etc.)
• Internal linking
• Image ALT tags
• Adding structured data
• Content length
• Page performance
In terms of measuring the performance, I recommend using one experiment at a time. For instance, you might adjust SEO tags first, and then continue testing other verticals after you’ve built some confidence.
3. LINK TO OTHER WEBSITES WITH RELEVANT CONTENT
Smart internal linking plans are very key to a large site. This is because they have the ability to significantly increase the number of index pages, then pass link equity between pages. When you work on massive sites, one of your main priorities should be to make sure Google will discover and index your site’s pages.
When looking at the big picture, the goal is that Page A will link to Page B and Page C, while Page B will link to Page D and Page E, etc. Ideally, each page will get at least one link from a different indexed page on the site. For programmatic sites, the challenge here is the fact that new pages emerge on a daily basis. In addition to the existing pages, it’s imperative to calculate and project so that you can jumpstart internal linking for the new pages. This helps these pages get discovered quickly and indexed in the proper way.
HTML sitemap
large websites are using HTML sitemaps to help crawlers find new pages. They’re extremely effective when working on large scale sites with millions of pages.
Related pages and “people also viewed”
One strategy that makes link building easier is adding a “related pages” section to the site. It adds value for the user and the crawlers, and also links to relevant pages based on affinity. You can link to similar content based on category, product type, content, or just about any other descriptive element. Similar content should be sorted in numeric order or alphabetical order.

4. BUILD MOMENTUM WITH SOCIAL SIGNALS
Social media is an integral part of SEO strategy and social signals are important. You’ve got to focus on increasing yours.
Though Google hasn’t added social signals into their ranking algorithm factors, but its impact on search engine ranking.
Several examples have proven the impact of social signal shares, likes, tweets, and pins on search engine rankings.
A notable example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out the guide. Shrushti’s search rankings improved from page 400 to page one of Google due to social media. Enumerated here are tips that can help to increase our social signal;
• Create useful content that’s share-worthy across your social media platforms.
• Add share buttons to your post and make them visible.
• Encourage people to share, by asking them to.
• Host a social media contest to get more shares.
• Mention and link to social media influencers/power users in your post and notify them.
5. Be consistent in your Unique publication to improve SEO
It is recorded by content marketing institute that producing unique and engaging content is a challenge for most marketers.
Whether you’re a B2B or B2C marketer, you need to be disciplined, when it comes to content creation.
If you’ve chosen to market your business online, then creating unique and helpful blog posts isn’t an option rather a must.
In conclusion, Programmatic page searches are supposed to fit the search query, whether it’s by product search, address, or information. This is why it’s crucial to make sure the content is as unique as possible, and that the user will have the best answer for each query.
Once the above five tactics above is in place, you’ll be able to implement them into your SEO strategy and begin seeing better results for your pragmatic pages.

Tips for Building Brand Authority with Content Marketing

5 Tips for Building Brand Authority with Content Marketing

In order to be a brand authority and attain excellence in content marketing is not an easy task but it will be worth the effort.
When you become an authority, customers or clients begins to count on you which will eventually leads to trust and invariably sales.
Examine what your current brand is, that is what is the current perception of your brand and what are people saying about it? This will give you a hint or areas of strength, weakness, opportunities and threat.
Please note that building your brand authority is not an accident rather a deliberate effort.

1. Identify case studies, reviews, and proof of expertise

There are quite number of examples of those who have authority signals, ranging from testimonials, reviews and perceptions on social media share counts. What is important here is to locate or identify which ones can serve as highlight for your products or services, and figure out the best placement for them.
Your aim is to make people know what you’re talking about by leveraging on third-party validation. Your audience doesn’t just have to take your word for it that you know what you’re doing — other people can attest to the fact that you’re an authority, too!

2. Make sure you answer your audience question

If your content marketing does not answer your targeted audience pertinent question and quest for their knowledge, then there is no way you can build trust and they cannot see you as an authority in that area.
By building on-site content that provides this kind of value, you can build authority while simultaneously building more awareness for your brand. Meaning, you can position yourself as an expert for those who don’t already know you.
Google is a good example as users suggested search help users for appropriate result query. To achieve this strategy: Find out what your target audience is curious about, that is know what they want so as to provide them with answers or solutions to their request. You do this by talking to your customer service representatives, performing keyword research, and using tools like Answer the Public. Then see what content already exists and if you can do better. If you can, get to creating!

3. Use the authority of in-house personality

Brands are built around personalities, either small or big companies can all take advantage of this strategy by just using in house based expert who models the product or services the organization stands for.
An example is to dedicate a page to the persona which feature it founder, talking about his achievements, biographies and credentials with authority signals. For instance, when you mention Steve Job what immediately comes to mind is Apple and that’s suggest to the audience a brand that stand out amongst other gadgets.
To achieve this, you can talk to the in-house expert to share his experience by contributing to blog posts or quotes on the website.

4. Create newsworthy reports and Examples.

One of the best ways to show your authority is continuity in unfolding new information, developments, discoveries and insights. You can do this by prioritizing original research.
In a scenario where you carry out findings on a topical issue, surveys, and reports. These new facts unveiling new insights that is of importance not just to readers alone, but also have value you can pitch to the media.
This is advantageous as it gets you media coverage (which is pertinent to building brand authority) and earning high-quality backlinks, which send signals to Google that you’re an authority.

5. Share some of your secrets

This sounds a bit off for a lot of content marketers and especially for the C-suite. Why should you give away what makes you great?
The question is not out of place, and it cannot be generalized. But in some cases, especially for service-based businesses, sharing information and breaking down exactly how you achieve that greatness can actually build trust which invariably will attracts traffic to your space.
As a content marketer, People appreciate when you’re open and honest. In some cases, even if people know your strategy, clients can partner with you because they don’t have the bandwidth to execute the strategy at scale, as it requires a lot of time and resources. So by knowing how you work to attain that success, they can trust you to handle it for them.

 

Conclusion

Content marketing may take time and effort, but once it is achieved, every other aspect of your marketing will gain more recognition. The very act of investing in content marketing is a big step in building more brand authority. By creating content that’s beneficial for your audience, you’re demonstrating your own knowledge and utilizing your expertise.
By continuing to build on your strategy with the above tactics, you can greatly improve the chances your audience will not only remember your brand, but begin to trust your brand.

Social Media Useage

Social media usage statistics

For context, as of Dec 2019, total worldwide population is 7.8 billion
The internet has 4.54 billion users
There are 3.725 billion active social media users
On average, people have 7.6 social media accounts
The average daily time spent on social is 142 minutes a day
91% of retail brands use 2 or more social media channels
81% of all small and medium businesses use some kind of social platform
Social media users grew by 328 million between October 2018 and October 2019.
That works out at 10 new social media users per second.
Facebook Messenger and Whatsapp handle 60 billion messages a day

User numbers
4Chan: 27.7 million

Airbnb: 150 million users

Facebook: 2.449 billion users

Flickr: 60 million users

Google+: 111 million users (RIP)

Instagram: 1bn users

LinkedIn: 660 million users

MySpace: 15 million users

Periscope: 10 million users

Pinterest: 265 million users

Reddit: 430 million monthly users

Snapchat: 210 million daily users

TikTok: 500 million users

Twitter: 145 million daily users

Wechat: 1 billion users

Weibo: 600 million users

WhatsApp: 1.6 billion users

YouTube: 1.9 billion users

business quote

7 BUSINESS QUOTES

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else…. Sam Walton

Keep your thoughts positive,
because your word becomes YOUR WORDS.
Keep your words Positive,
Because your words become YOUR BEHAVIOR.
Keep your behavior positive,
Because your behavior become YOUR HABITS.
Keep your habits positive,
Because your habits become YOUR VALUES.
Keep your values positive,
Because your values become YOUR DESTINY…… Mahatma Ghandi.

You don’t have to be great to start, You have to start to be great.…..Zig Ziglar

Making money is art and working is art and good business is the best art……. Andy Warhol

The final test of a leader is that he leaves behind him in other men the conviction and the will to carry on…… Walter Lippmann

In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later…… Harold S. Geneen

When you catch a glimpse of your potentials, that’s when passion is born……. Zig ziglar

QUOTE FOR BUSINESS

YOU CAN IF;

All our dreams can come true, if we have the courage to pursue them.
Walt Disney
If one does not know to which port one is sailing, no wind is favorable.
Lucius Annaeus Seneca

You have to have the courage to follow your dreams because there will always be obstacles you have to face before you reach your dream.
Making money is art and working is art and good business is the best art.
Andy Warhol.
Tough times never last, but tough people do.
Robert H. Schuller
Great things come out of Patience.
Success is walking from failure to failure with no loss of Enthusiasm.
Dream it.
Believe.
Achieve it.

Winning Attitudes

WINNING ATTITUDES

  • There is no innovation and creativity without failure.
  • Innovation distinguishes between a leader and a follower.
  • You must be the change you wish to see in the world
  • You only live once, so do what you feel passionate about, take chances, professionally don’t be afraid to fail.

 

  • Try to give myself a goal every day. Understand that to achieve these goals you must apply discipline and consistency. You have to work at it every day. You have to plan every day. You’ve heard the saying “We don’t plan to fail; we fail to plan.”
  • Hard work works. Working really hard is what successful people do.

 

 

  • Successful people are simply those with successful habits.” Especially when it comes to winning the morning;
  • Writing in a gratitude notes or expressing gratitude outwardly.
  • Journaling your goals and future plans.
  • Going for a brisk walk.
  • Watching or reading something inspirational or uplifting.
  • Having a healthy breakfast and preparing a healthy lunch.
  • Don’t be afraid to fail! Failure isn’t the end result; it just shows you what didn’t work.
  • Can’t find a path? Create one.
  • Knowledge is power. Make it your life’s mission to constantly learn on a daily basisso you can grow and evolve.
  • If you’re an entrepreneur, quit trying to do things in your business you’re not good at, It’s probably costing you money and your sanity. Instead, hire people that are better than you so you can stay focused on your area of inspiration.
  • Don’t discount any ideayou have, even if you feel like it’s not your best, because it might just be the one that changes your life.
  • If you want something different, you must have to do something different.

 

 

 

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