An annual or periodic marketing plan helps an organization to set marketing on the right course to make your firm business goals a reality. It can be viewed as a high-level plan that guides the direction of your team’s goals, campaigns and growth.
Without this, the organizations goals will be nearly impossible with multiplier effects on the budget to secure projects, hiring, and outsourcing you’ll encounter as the year progresses, if the you don’t have a plan.
Be reminded also that there are variations to the marketing plan you need, depending on your field or industry you operate and the goals of your marketing team. Below are 4 strategic steps on how to create marketing plan for your organization.
1. Do your SWOT analysis.
Prior to starting your marketing plan, you have to know and analyses your current situation by asking and answering very important question.
Question like, what are your strengths, weaknesses, opportunities, and threats? Which are the acronyms of SWOT. This is what is refer to as SWOT analysis and it is considered to be first step in creating a marketing plan.
the way to achieve all of this is to use a smart marketing approach that builds a marketing strategy and execution plan suitable to your business goals and starts with a SWOT of your current marketing program. Write down area of strengths, weaknesses, opportunities, and threats in terms of your competitive position, target audiences, target markets, current positioning/messaging, the style of your organization, channel partners, etc.
Take a look of how other products are better than yours. Check your competitor’s weakness and begin to fill in the gap which will place you at a competitive advantage of your industry that you operates. Think about what makes you unique and different.
2. Who are your target audience.
When an organization define and understand who they want to reach out to, the platform in which such audience use most and their demographics, you have a better understanding of the market and your company’s situation.
If you don’t have a buyer persona, you should create one. In order to do this, the organization may have to conduct market research. In a situation an organization already has buyer personas, this step might just mean you have to refine your current personas.
The content of buyer persona should include demographic information such as age, gender, and income. However, it will also include psychographic information such as pain points and goals. What drives your audience? What problems do they have that your product or service can fix?
Once this information are gotten, it’ll help the organization to define what your goals are.
3. Make your goals SMART.
By SMART here we mean Specific, Measurable, Attainable, Relevant, and of course time-bound. This implies that all your goals should be specific and include a time frame for which you want to complete it.
For example, your goal could be to increase your Instagram followers by a particular 10% in three months. Depending on organization overall marketing goals, ensure it is relevant and attainable. Also, this goal is specific, measurable, and time-bound.
Before an organization employ any strategy, the goals should be define. Then, you can begin to analyze which tactics will help you achieve that goal.
4. Set your Budget.
No one embarks on any meaning project without first counting the cost among some other things.
Setting realistic goal is good but it has to be budgeted for in order to achieve it. Before you implement any strategy/goals or idea as an organization, it is pertinent to also set a marketing budget for the set goal(s) over the period of time. For example, if the strategy employed by the organization is to include social media advertising, an amount for social media campaign, timing, buying space and the platform that will best the product or services must be considered otherwise, the organization may not achieve that set goal. Also with i4cus Nigeria Limited, you just got on the right team of IT professionals that makes your world easier.