Tips for Building Brand Authority with Content Marketing

5 Tips for Building Brand Authority with Content Marketing

In order to be a brand authority and attain excellence in content marketing is not an easy task but it will be worth the effort.
When you become an authority, customers or clients begins to count on you which will eventually leads to trust and invariably sales.
Examine what your current brand is, that is what is the current perception of your brand and what are people saying about it? This will give you a hint or areas of strength, weakness, opportunities and threat.
Please note that building your brand authority is not an accident rather a deliberate effort.

1. Identify case studies, reviews, and proof of expertise

There are quite number of examples of those who have authority signals, ranging from testimonials, reviews and perceptions on social media share counts. What is important here is to locate or identify which ones can serve as highlight for your products or services, and figure out the best placement for them.
Your aim is to make people know what you’re talking about by leveraging on third-party validation. Your audience doesn’t just have to take your word for it that you know what you’re doing — other people can attest to the fact that you’re an authority, too!

2. Make sure you answer your audience question

If your content marketing does not answer your targeted audience pertinent question and quest for their knowledge, then there is no way you can build trust and they cannot see you as an authority in that area.
By building on-site content that provides this kind of value, you can build authority while simultaneously building more awareness for your brand. Meaning, you can position yourself as an expert for those who don’t already know you.
Google is a good example as users suggested search help users for appropriate result query. To achieve this strategy: Find out what your target audience is curious about, that is know what they want so as to provide them with answers or solutions to their request. You do this by talking to your customer service representatives, performing keyword research, and using tools like Answer the Public. Then see what content already exists and if you can do better. If you can, get to creating!

3. Use the authority of in-house personality

Brands are built around personalities, either small or big companies can all take advantage of this strategy by just using in house based expert who models the product or services the organization stands for.
An example is to dedicate a page to the persona which feature it founder, talking about his achievements, biographies and credentials with authority signals. For instance, when you mention Steve Job what immediately comes to mind is Apple and that’s suggest to the audience a brand that stand out amongst other gadgets.
To achieve this, you can talk to the in-house expert to share his experience by contributing to blog posts or quotes on the website.

4. Create newsworthy reports and Examples.

One of the best ways to show your authority is continuity in unfolding new information, developments, discoveries and insights. You can do this by prioritizing original research.
In a scenario where you carry out findings on a topical issue, surveys, and reports. These new facts unveiling new insights that is of importance not just to readers alone, but also have value you can pitch to the media.
This is advantageous as it gets you media coverage (which is pertinent to building brand authority) and earning high-quality backlinks, which send signals to Google that you’re an authority.

5. Share some of your secrets

This sounds a bit off for a lot of content marketers and especially for the C-suite. Why should you give away what makes you great?
The question is not out of place, and it cannot be generalized. But in some cases, especially for service-based businesses, sharing information and breaking down exactly how you achieve that greatness can actually build trust which invariably will attracts traffic to your space.
As a content marketer, People appreciate when you’re open and honest. In some cases, even if people know your strategy, clients can partner with you because they don’t have the bandwidth to execute the strategy at scale, as it requires a lot of time and resources. So by knowing how you work to attain that success, they can trust you to handle it for them.



Content marketing may take time and effort, but once it is achieved, every other aspect of your marketing will gain more recognition. The very act of investing in content marketing is a big step in building more brand authority. By creating content that’s beneficial for your audience, you’re demonstrating your own knowledge and utilizing your expertise.
By continuing to build on your strategy with the above tactics, you can greatly improve the chances your audience will not only remember your brand, but begin to trust your brand.

Social Media Useage

Social media usage statistics

For context, as of Dec 2019, total worldwide population is 7.8 billion
The internet has 4.54 billion users
There are 3.725 billion active social media users
On average, people have 7.6 social media accounts
The average daily time spent on social is 142 minutes a day
91% of retail brands use 2 or more social media channels
81% of all small and medium businesses use some kind of social platform
Social media users grew by 328 million between October 2018 and October 2019.
That works out at 10 new social media users per second.
Facebook Messenger and Whatsapp handle 60 billion messages a day

User numbers
4Chan: 27.7 million

Airbnb: 150 million users

Facebook: 2.449 billion users

Flickr: 60 million users

Google+: 111 million users (RIP)

Instagram: 1bn users

LinkedIn: 660 million users

MySpace: 15 million users

Periscope: 10 million users

Pinterest: 265 million users

Reddit: 430 million monthly users

Snapchat: 210 million daily users

TikTok: 500 million users

Twitter: 145 million daily users

Wechat: 1 billion users

Weibo: 600 million users

WhatsApp: 1.6 billion users

YouTube: 1.9 billion users

business quote


There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else…. Sam Walton

Keep your thoughts positive,
because your word becomes YOUR WORDS.
Keep your words Positive,
Because your words become YOUR BEHAVIOR.
Keep your behavior positive,
Because your behavior become YOUR HABITS.
Keep your habits positive,
Because your habits become YOUR VALUES.
Keep your values positive,
Because your values become YOUR DESTINY…… Mahatma Ghandi.

You don’t have to be great to start, You have to start to be great.…..Zig Ziglar

Making money is art and working is art and good business is the best art……. Andy Warhol

The final test of a leader is that he leaves behind him in other men the conviction and the will to carry on…… Walter Lippmann

In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later…… Harold S. Geneen

When you catch a glimpse of your potentials, that’s when passion is born……. Zig ziglar



All our dreams can come true, if we have the courage to pursue them.
Walt Disney
If one does not know to which port one is sailing, no wind is favorable.
Lucius Annaeus Seneca

You have to have the courage to follow your dreams because there will always be obstacles you have to face before you reach your dream.
Making money is art and working is art and good business is the best art.
Andy Warhol.
Tough times never last, but tough people do.
Robert H. Schuller
Great things come out of Patience.
Success is walking from failure to failure with no loss of Enthusiasm.
Dream it.
Achieve it.

Winning Attitudes


  • There is no innovation and creativity without failure.
  • Innovation distinguishes between a leader and a follower.
  • You must be the change you wish to see in the world
  • You only live once, so do what you feel passionate about, take chances, professionally don’t be afraid to fail.


  • Try to give myself a goal every day. Understand that to achieve these goals you must apply discipline and consistency. You have to work at it every day. You have to plan every day. You’ve heard the saying “We don’t plan to fail; we fail to plan.”
  • Hard work works. Working really hard is what successful people do.



  • Successful people are simply those with successful habits.” Especially when it comes to winning the morning;
  • Writing in a gratitude notes or expressing gratitude outwardly.
  • Journaling your goals and future plans.
  • Going for a brisk walk.
  • Watching or reading something inspirational or uplifting.
  • Having a healthy breakfast and preparing a healthy lunch.
  • Don’t be afraid to fail! Failure isn’t the end result; it just shows you what didn’t work.
  • Can’t find a path? Create one.
  • Knowledge is power. Make it your life’s mission to constantly learn on a daily basisso you can grow and evolve.
  • If you’re an entrepreneur, quit trying to do things in your business you’re not good at, It’s probably costing you money and your sanity. Instead, hire people that are better than you so you can stay focused on your area of inspiration.
  • Don’t discount any ideayou have, even if you feel like it’s not your best, because it might just be the one that changes your life.
  • If you want something different, you must have to do something different.

The third wave



Steve Case is a pioneer of the internet age. He co-founded internet service provider AOL in 1985 and later merged it with Time Warner to preside over the biggest media and communication empire in the nineties.

The title of his book is taken from futurist Alvin Toffler’s Third Wave, published in 1980, which inspired Steve. In his version of The Third Wave, which is part memoir and part roadmap for the future, Steve describes three eras of the internet.

The first wave was AOL and others connecting consumers to the internet. The second wave saw the likes of Google and Facebook ride on the internet.

The third wave, he predicts, will see entrepreneurs transforming the “real world” of education, health, energy, transportation, and food.

“The Third Wave is an indispensable book for understanding the history of the Internet and preparing for what’s next.”




A portal is an extension of a school’s brand; hence a well-designed school portal indicates positively on the school’s image. Here are some essentials considerations for the perfect school portal design:

The advents of information Technology which has made the world a global village with people to institutions interconnectedness, people have come to expect access to accurate and reliable information in a timely manner. A school portal solution is one way of making sure that parents, teachers, administrators, students and stakeholders have access to personalized information 24/7 and that they can connect from any location and device.

Essential Features of a School Portal:

A good school portal website should have a minimum of all of these basic features:


Login credentials with access controls
The portal should have a unique log-in access for each user with customizable user profiles based on user roles or status. Administrators should be able to grant employees access to only the features that are applicable to their role.
Personalized information
Every school portal website should display personalized user information and reports for each individual user of the system.
Supports Integrations
Since the portal is like a central platform where everyone comes together, it should be able to work seamlessly with the school’s main website.
Easy to Use. A school portal website or app should be user friendly and simple enough to navigates. The purpose of the portal is to make information access easier for the users – so give them a reason to use your platform.
Mobile Responsive: Every school portal should have a mobile interface as technology has moved from desktop computers to smart phones. Hence every perfect school portal you adopt should be accessible and work the same on each of your customer’s most relied upon devices: smartphones, laptops, tablets and desktop computers.
Emphasize relevant information: One mistake many people make when designing a portal is bombarding the users with all sorts of information. Instead, include only the most relevant information for the specific user’s role on their dashboards or front pages and then provide links to more detailed or general information elsewhere so the user can choose what to see.
Link School Management Software: If you want to make your portal even more effective and attractive, you can integrate it with a robust school management system to combine records management features of a school management software, with the connectivity and collaboration features that a portal has to offer.

Animated web App


It is an inseparable part of user experience that makes scrolling through a web page to draw attention to an element, an animation that demonstrates a product, or a promotional web animation that shows off something entertainingly and engagingly

Animated web application makes a website brighter and more attractive. As a result, web animation tools have been introduced to turn ideas into dynamics, interactive, and engaging web content.

For any developer to have her web applications animated, it has to be compatible with FLASH technology, though it can be complicated for those without any experience with these technologies. However, if you’re looking for animated web application with fairly modern capabilities or any movement whatsoever, then working with FLASH is essential.

Though this technology has its own drawbacks involved when with this technology, because it does not work with SEO optimization as well as web positioning since Google and other search engines are unable to read its information properly. So, if you’re just starting out with your business website or developing a landing page.