1.You have to define your goals.
As a first timer in digital marketing, it is important you start by first identify and define your goals, that is the ‘why’. This is critical so as to craft your strategy or approach as it relates to those goals. if your goal is to increase brand awareness, you will have pay more attention to reaching new audiences via social media.
Again if the idea is to increase sale on a product or services you might want to pay close attention on SEO and optimizing content to get potential customers on your website. When the goal is defined, digital marketing strategy becomes easier to craft out so as drive home those values.
2. Have budget for each digital channel.
As with anything, the budget you determine really depends on what elements of digital marketing you’re looking to add to your strategy.
If you’re focusing on inbound techniques like SEO, social media, and content creation for an already existing website, in this case you don’t need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, but the only investment you’ll need is your time if you don’t have plan to outsource it.
You commence your digital marketing by hosting a website and creating content using various Content Management System. If you are on a tight budget, you can get started using WordPress hosted on WP Engine, using a simple them from StudioPress, and building your site without code using the Elementor Website Builder for WordPress.
While in order to use paid online advertising and purchasing email lists, it will definitely cost some expense but not much. The costs are determined by what kind of visibility you want to receive as a result of the advertising.
For instance, to implement PPC using Google AdWords, you’ll bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your business or services. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it’s a good idea to focus building your organic reach, too.
3. Identify your target audience.
One of the biggest benefits of digital marketing is the opportunity to target specific audiences – however, you can’t take advantage of that benefit if you haven’t first identified your target audience.
That which circle of influence do you want to reach out based on your field of operations, your target audience might vary depending on the channel or goal(s) you have for a specific product or campaign.
For instance, perhaps you’ve noticed most of your Instagram audience is younger and prefers funny memes and quick videos — but your LinkedIn audience tends to be older professionals who are looking for more tactical advice. You’ll want to vary your content to appeal to these different target audiences.
4. Strike balance between paid and free digital strategies.
A digital marketing strategy most likely needs both paid and free aspects to truly be effective for campaigns or increase sales depending on the goal(s).
For instance, if you spend time building comprehensive buyer personas to identify the needs of your audience, and you focus on creating quality online content to attract and convert them, then you’re likely to see strong results within the first six months despite minimal ad spend.
However, if paid advertising is part of your digital strategy, then the results might come even quicker. While pad advert can be quick, fast and instantaneous free ads takes time to build as most audience are engaged by medial influencers who will not render such services for free.
Ultimately, it’s recommended to focus on building your organic (or ‘free’) reach using content, SEO, and social media for more long-term, sustainable success.
5. Make your digital assets mobile responsive.
A key component of digital marketing is mobile marketing. It is a known fact that smartphone usage as a whole accounts for 69% of time spent consuming digital media in the U.S., while desktop-based digital media consumption makes up less than half — and the U.S. still isn’t mobile’s biggest fan compared to other countries.
This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing umbrella, too.
Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it’s important to always have a mobile user in mind when creating them, as image dimensions are smaller on mobile devices and text can be cut-off.
There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it’s hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you’ll be creating digital experiences that work for your audience, and consequently achieve the results you’re hoping for.