1. Sign up a LinkedIn Page for your business.
Linkedln is a free page to sign up and take advantage of the platform to display your product for free. Lindln provide a platform for you to display the content that you have to offer, promotion of all of the benefits that you have for people that want to follow you.
A good LinkedIn Page, provides information about what the company does, thoughts on leadership that’s happening. video content may be uploaded as well as the written word, commentary from executives, but in many cases, information that is sited from other sources. It is not a must that all contents must come from the marketing departments of your company.
It is therefore crucial to ensure that your page is active, with thought-provoking content and add your voice to public conversations already happening on LinkedIn.
Among other things, LinkedIn has a product called LinkedIn Pages, which has been incredibly powerful for businesses that want to establish their place in the world’s professional community.”
2. Take advantage of paid products to ensure your content reaches your targeted audience.
Businesses with small marketing budgets may be wary of putting money behind paid campaigns on LinkedIn. They often ask — We have a small marketing budget, and we want to use it wisely. Where should we spend it? Given that LinkedIn is the top paid and organic channel for B2B businesses, spending your money on the platform would be worth your while.
Once you’ve built that strong LinkedIn Page, firms tend to realize that that audience that’s consuming information is incredibly valuable, and it’s different than what they’re finding on other platforms.”
There are quite series of paid products that you can you subscribed into that allow you to insert content into the LinkedIn feed. Now you’ve got a series of followers or you’ve got a set of targeted members that you care about. Suddenly, they’re seeing your content appear in the feed itself and there are some really rich ways to turn that engagement into actual activity.”
Note that LinkedIn has a native ads management service, you can also subscribed to other online marketers ads management tool just to organize, create, and possibly run an advertising campaigns on LinkedIn. You’ll also get access to high-quality reports that explain ad performance, helping you optimize a strategy to meet your customers’ needs.
3. Leverage your connections with current customers and clients.
The main essence of LinkedIn’s is networking, and you take advantage of this feature to your advantage for lead generation.
You can Connect with current customers and clients on LinkedIn and learn from who their industry connections are, as they may be relevant to you as well. If you have relationships with existing clients you connect with, ask for referrals, references, or simply learn how to get in contact with a connection they have that matches your customer profile.
Linkedln Leads to receive your request to connect, browse your profile, and see your shared connection as a guarantee of trust.
Also note that, when you have a new visitors connect with new leads, you’re using warm outreach. This means that you already know a bit about them and can immediately make propositions that relate to their interests, providing value to them.
4. Executives should have a strong LinkedIn presence.
Checkout the leaders at your company and their current LinkedIn presence. Could they contribute more thoughtfully to LinkedIn groups within your industry or post more often to their feeds? More likely than not, your executives could be doing more to grow their LinkedIn following.
Executives are trendsetters. They can make statements about what they stand for, and in many cases, develop a strong following in relatively short order.”
Although it is a bit dicey at the beginning but through efforts, and continuous dedicated efforts . Should you create a compelling LinkedIn Page and immediately begin posting content to your business’s feed? Or should you start by posting all your job openings to attract new talent.